Creative Marketing Consultant

Sara Allison

Charlotte, NC

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About

Graduate of Winthrop University with a passion for branding, copy, and graphics.

Loves being creative and dreaming up new ways to do things.

Looking for a position in marketing, particularly in branding or copywriting.

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Education
- BS Integrated Marketing Communications
  
  Winthrop University
  
  2007 - 2011
Experience
- Assistant Manager
  
  American Eagle Outfitters
  
  Rock Hill, SC
  
  Apr 2013 - Present (13 years 2 months)
  
  - Lead and develop store sales team
  - Oversee daily store operations
  - Merchandising Manager:
  - Manage visual displays and marketing placement
  - Decide strategic product merchandising changes to maximize sales
  - Oversee stockroom and product flow to floor
- Freelance Marketing Consultant
  
  Self-Employed
  
  2012 - Present (14 years)
- Social Media Coordinator
  
  The Bump Maternity Boutique
  
  Fort Mill, SC
  
  Apr 2012 - Apr 2013 (1 year)
  
  - Developed and managed social media sites
  - Created merchandise displays
  - Dressed and styled bustforms
  - Provided customer service
- Volunteer
  
  Charleston Fashion Week
  
  Mar 2012 - Mar 2012
  
  Worked backstage assisting event coordinators, designers, and hair and makeup team:
  - Managed backstage area
  - Served as liaison between designers and event coordinators
  - Assisted designers with preparing garments, dressing and styling models, and execution of fashion shows
- Shift Lead
  
  aerie by American Eagle
  
  Oct 2008 - Jan 2012 (3 years 3 months)
  
  - Merchandising Manager: oversaw all product merchandising and visual marketing, including displays and windows
  - Customer service/relationship building
  - Sales team management
  - New associate training
- Marketing Intern
  
  Culture and Heritage Museums
  
  May 2011 - Dec 2011 (7 months)
  
  Coordinated marketing for Hightower Hall at Historic Brattonsville, one of CHM's premier event rental facilities.
  
  Projects include:
  - Developing a complete marketing plan for the venue
  - Creating promotional materials (brochures, ads, etc.)
  - Setting up, maintaining, and evaluating social media pages
  - Assisting with events at Hightower Hall
- Intern
  
  SugarFin Public Relations & Marketing Solutions
  
  Jun 2010 - Aug 2010 (2 months)
  
  - Composed a social media marketing plan for InterMed, a medical equipment provider (B2B company)
  - Created and published promotional materials for Tyler's Hope, a charity organization
- Volunteer
  
  Charlotte NC Fashion Week 2009
  
  Sep 2009 - Sep 2009
  
  -VIP area setup and management
  -Show preparation and various backstage duties
  -Patron information collection
  -Other miscellaneous tasks
Skills
Elsewhere on the Web
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On Coroflot

@(sara)(allison), member since 2011

Sara Allison

Branded Environments Project Manager

Industrial Designer, Packaging – Lead