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Marketing Management, Art Direction, Digital Media & Graphic...
Skills Overview Strategy and Analysis -Strategic thinking - ability to think in terms of high level strategic concepts in order to see the big picture -Analytical problem solving - skilled at breaking things down to identify gaps and areas of improvement Project Planning -Budget and marketing plan development - experience in developing and managing annual marketing plans -Resource management - experience managing direct reports, volunteers, contractors, vendors and budgets Team leadership - ability to provide framework, vision and clear expectations -Project management - skilled at creating a structured approach to project execution -High adaptability - a wide range of transferable skills have enabled me to take on various roles including: Team Leader, Project Manager, Website Analyst, Art Director, Website Designer, Graphic Designer, etc. -Process development - skilled at developing processes that streamline efficiencies and ensure accuracy Creative -Web design - ability to focus on user experience -Graphic design - eye for design and art direction, magazines, brochures, newsletters, press releases, signs, etc. -Content direction and editing - experience in concept development, drafting and editing content -Video production - skilled in planning and art direction -Social media - experience in establishing social media platforms -Brand development - experience with re-branding and brand management Soft Skills -Teaming - works well in a collaborative environment -Detail oriented - understands the importance of accuracy and follow through Technical -Website content management - working knowledge of several custom CMS programs and also Joomla -Search engine marketing - experience in SEO, keyword research, linking strategy, sponsored advertising, etc. -Email marketing & surveys - experience with Emma and Constant Contact -Virtual imaging - experience with Scene 7 -Digital marketing metrics - working knowledge of Google Analytics -Printing - experience with digital and offset printing best practices and prepress requirements Software -Design - Adobe Creative Suite -Administrative - MS Office
E-commerce site managment