Perle Utopia ad pair - This is an advertising pair, one a full page magazine ad and the other a smaller newspaper ad. Both pieces were created from elements from an existing ad.
Sonobella full page ad - This ad was designed to appear in various trade publications. I did the product photography as well as the layout of this piece.
Sono Bella placeholder - This is a place holder for a forthcoming website. I did both the layout and all the product photography on this piece.
Soap Stars LOVE Memory Maker! - This piece was designed so it could be used in several ways with a bit of tweeking, ie, as a trade show poster, a magazine ad, etc.
Bandz Stretch Bracelet Ad - This piece was used to introduce a line of novelty stretch bracelets. It was one of 2 that appeared in a publication put out by Directives West, a retail consulting firm that works with the West Coast apparel market. They publish a seasonal "look book" 4 times a year.
The Fashion "Wrap Up" Ad - This piece was designed as a comparison between the high-priced pieces featured on the left and our lower priced pieces on the right. I did he layout and the photography of our pieces for this one.
Symbology Stretch Bracelet Ad - This piece was used to introduce a line of stretch bracelets featuring semi-precious stone and insprational symbols. It was one of 2 that appeared in a publication put out by Directives West, a retail consulting firm that works with the West Coast apparel market. They publish a seasonal "look book" 4 times a year.
Symbology ad-2 - When this product's packaging became as popular as the product, I was asked to take a new photo featuring the packaging. The stone background had to be extended on both sides in Photoshop. I was responsible for every aspect of the photography and layout of this piece but the packaging concept and the artwork on the hang tags are not my design.
Trade Show Teaser - This is a flyer given to trade show patrons at the entrance to the show. I did both the product photography and the layout of this piece
Indian Elegance - This is an e-mail advertisement sent to a few select buyers from some larger department store chains. It features a beauty shot I took of 2 bracelets from the company's Indian Elegance line.
Safari Chic - This was an e-mail advertisement sent to a few select buyers. It features several beauty shots I took of bangle bracelets from the company's Safari Chic line. The sand element on the right side of the page is from a collection of my own photography. This piece was also used as a full page advertisement for trade publications.
Photo Kiosk Ad - This was designed originally as part of a POP display. It was later used as an informational advertisement to illustrate the ease with which digital images could be sized, printed and used in the company's product line. I tried to make it as easy to understand as posssible using mostly images and arrows but little text.
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Advertising Pieces
Ruth M Furtado
Graphic Designer/Photographer Providence, RI