Versatile. Creative and accomplished with all aspects of design development. Dedicated and proficient in providing effective visual communication solutions. Manage the creative process from concept to the project completion within the allotted deadline and budget. Organized with coordinating multiple projects. Supervise and collaborate with team support to attain a successful product.
Identity: Logo, Icon, Branding
Objective: Senior Art Director & Design Qualifications: Creative and accomplished with all aspects of design development. Dedicated and proficient in providing effective visual communication solutions. Manage the creative process from concept to the project completion within the allotted deadline and budget. Organized with coordinating multiple projects. Supervise and collaborate with team support to attain a successful product. Expertise: • Logo, type, brand development • Package development • Promotional advertising, display and brochures • Book cover design and booklets • Mechanical production • Digital presentation • Software programs: Adobe Illustrator, Photoshop, Dreamweaver, Flash • Digital graphic illustration Professional Experience: Present Freelance Design Consultant • Design and Management of a special project, archiving events in the form of timeline books, for Alan Greenberg of Bear Stearns/JP Morgan. 2003 – 2008 Senior Designer and Art Director Pfizer Inc./Johnson & Johnson for the consumer product promotional design department • Design displays, brochures, FSI advertisement, and special promotional packaging for Lubriderm, Cortizone, Benadryl, Purell, Visine, PediaCare, Desitin and Zyrtec brands. • Assisted creative director, marketing, planners. Designed layouts and met deadline schedules. • Created an overall identity, in addition to art direction of photography and design for Zyrtec over-the-counter launch. • Utilized Photoshop & Illustrator programs. 1997 – 2003 Senior Designer and Art Director Nabisco/Kraft Inc. for the Creative Design department • Design, Art Direction and Production of posters, banners, logos, icons, sell sheets, corporate booklets, brochures, flyers, & risers. • Interacted directly with marketing clients, refining copy, layouts and meeting deadlines. • Art direction of photography • Product concept development • Design web layouts • Utilized Photoshop, Illustrator & Quark programs. 1983-1996 Design Manager, Designer A principal of DesignWorks/Canzani Design, co. Managed a cooperative of designers and illustrators. Responsible for long term client relations. Supervision and project allocation in addition to coordinating multiple projects from concept to production, design, manage staff, supervise printing, budget and negotiate expenses. Clients: • Coty, Inc.: Package design, production of new fragrance lines in addition to established lines, for Lady Stetson, Muguet des bois and the Coty make-up line. • Elizabeth Arden, Inc., Max Factor, Inc and Dell Labs: Design and production of new makeup concepts. Art Direct a series of illustrations for an interactive display. • The Foreign Policy Association: A non-profit organization publishing non-biased information on world events. Art direction, design and production of promotional booklets, book catalogues, book covers, and annual report. • Doubleday & Co.: Design of book covers. • Bocage Group: Design and production of health care booklets and corporate collateral. • The Oyster Bar of Grand Central Station: Art direction, design and production of posters, signage and a promotional brochure. • Stern Stewart & Co.: Art direction, design and production of financial booklets. • David Kaestle, Inc., a publication, brand development company: Participated with the team at David Kaestle inc. Projects ranged from Brand and Logo Development to publication, layout and production. Projects: Slice soda, props, such as a perfume line for Miss Piggy in the “Muppets Take Manhattan” movie, and “Off The Wall Street Journal.” • Award: Hot Hero Sandwich logo/letterhead design • Antupit & Others Co., a design firm: Produced booklets for the Cultural Affairs Society of New York and Book of the Month Club. Junior Designer and production for Design Firms: • Ira Shwartz and Associates: Design and development of cosmetic packaging for Faberge. • Zelenko and Associates: Mechanical production for package design. Education: Graduate of Pratt Institute, B.F.A.; Major: Advertising Design and Package Design • Awards: 2nd place in the NYC Blood Donor design competition in addition to an award for a banner design at an alumni exhibit. Continuing Education: • Pratt Institute: Courses in Adobe Illustrator, Quark and Basic web design – HTML • Fashion Institute of Technology: Dreamweaver 1 and 2, Flash Animation