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Concepting 1 - Brief: Develop a logo exudes quality and stands out from the crowd. Nothing is out of line in the initial concept phase but all of the solutions must be unique and nothing like what is currently available.
This is one of a multitude of sketch pages I did while developing the logo for D&F Co.
I researched competitors to see what made them stand out. I researched colors associated with freshness, cleanliness, and hypoallergenic products.