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Jonathan C. Smith
My passion and expertise resides with building strong consumer experiences. From the First Moment of Truth, N.A.G., to the consumers lasting impression, I am focused on understanding the needs/expectations of the consumer, identifying white space opportunities, and delivering solutions that exceed consumer expectations. I specialize in taking a holistic approach to developing solutions and building a brand. From the packaging, graphics, P.O.P. & shelf display/presentation up to and through the experience the consumer has with the product, each moment in the product life cycle is an opportunity to delight the consumer.