My passion and expertise resides with building strong consumer experiences. From the First Moment of Truth, N.A.G., to the consumers lasting impression, I am focused on understanding the needs/expectations of the consumer, identifying white space opportunities, and delivering solutions that exceed consumer expectations. I specialize in taking a holistic approach to developing solutions and building a brand. From the packaging, graphics, P.O.P. & shelf display/presentation up to and through the experience the consumer has with the product, each moment in the product life cycle is an opportunity to delight the consumer.

Work Samples

Work History

Jonathan Smith || Nashville, TN. 37211 || 224.430.4300 designer515@hotmail.com || www.jonathancsmith.com Summary My passion and expertise resides with building strong consumer experiences. From the First Moment of Truth, N.A.G., to the consumers lasting impression, I am focused on understanding the needs/expectations of the consumer, identifying white space opportunities, and delivering solutions that exceed consumer expectations. I specialize in taking a holistic approach to developing solutions and building a brand. From the packaging, graphics, P.O.P. & shelf display/presentation up to and through the experience the consumer has with the product, each moment in the product life cycle is an opportunity to delight the consumer. Experience MARS PETCARE - CPG - Sr. Industrial Designer - Product & Packaging Innovation 2010 – Present - Conducted consumer research with Sensory Scientists, Marketing, Food Scientists, Process Engineers, & Veterinarians - Utilize my design training and experience to evangelize the importance of design as a strategic business tool - Provide Design and Engineering support for: Packaging & Product R&D, Commercial, Marketing, Engineering, & Sales - Performed competitive audits at store level, online, and also utilized external resources to perform a global research - Outlined, initiated, and implemented a process to reduce a key process from 10 business days to 20 minutes - Leverage vendor’s strengths to fill gaps in our process and capabilities while building strong partnerships - Manage 3 prototyping machines - Objet Connex 500, Z-Corp Z-510, and Dimensions Elite AMD Industries - BTB - Senior Industrial Designer - P.O.P. Design 2009 - Designed Permanent P.O.P. displays using traditional hand sketching methods as well as CAD tools. - Reviewed and refined fellow designer’s concepts, evaluated quality of design concepts based on factors such as appearance, safety, function, serviceability, budget, production costs/methods, and market characteristics. - Coordinated with sales, engineering, and our prototyping model shop in the creation of physical concepts. Wirestone | Motorola - CPG - Designer III - Global P.O.S. Design 2007 – 2008 - Developed and implemented the global identity and brand language for P.O.S. displays for the Americas, Asia, and Eastern Europe. - Co-managed Chinese and Israeli vendors in the production of prototypes in lead up to production level samples. - Integrated 3D Modeling and rendering tools reducing development time by more than 70% PACTIV | HEFTY - CPG - Industrial Designer II - Research & Development 2004 – 2006 - Conducted ethnographic and observational research. - Developed and evaluated new product offerings based on factors such as appealing appearance, design-function relationships, materials and methods engineering, application, budget, target price, production costs, methods of production, market characteristics, and client specifications. - Analyzed data to discover new/emerging trends, Analyzed competitors offerings. - Integrated discoveries into sketch concepts product solutions for internal (HEFTY) and external clients (McDonalds, Noodles and Co, Panda Express, Sara Lee, Wendy’s, Pizza Hut). - Designed and engineered highly detailed 3D models using Catia. - Hand built prototypes, prepared and finished prototypes made of SLA and FDM materials. - Traveled to manufacturing facilities to run production samples, work on cost reduction measures, and document production quality of product samples. Education Bachelors in Industrial Design (accredited) w/ a Minor in Marketing Cum Laude - Auburn University 2003 - 3.8GPA Associates of Arts in Graphic Design Palm Beach Community College 2000 Computer Skills Adobe: CS6 - PS, Ai, Flash, Dreamweaver Apple: OSX Autodesk: Sketchbook Pro & Maya Microsoft: Win. 8 back to 98; Microsoft Office Suite 3D CAD: Solidworks, KeyShot, Catia, Rhinoceros, Solid Edge, Microstation J, Lightwave, Freeform Sensible

Education

  • Auburn University

    • Bachelor of Industrial Design - Minor in Marketing
    • 2000 - 2003

    :: 2001 - 2002 Study Abroad in Ireland, Northern Ireland, Scotland, and London. :: Schools Attended :: :: National College of Art and Design - Dublin Ireland - http://www.ncad.ie/ :: Burren College of Art - Ballyvaughan - http://www.burrencollege.ie/ :: Sligo Institute of Technology - Sligo Ireland - http://www.itsligo.ie/ :: Ulster University, Magee College - Belfast Northern Ireland - http://www.ulster.ac.uk/campus/magee/ :: Glasgow School of Art - Glasgow Scotland - http://www.gsa.ac.uk/ :: While attending Auburn University I also pursued my interests in Fine Art, Psychology, and Graphic Design.

  • Palm Beach Community College

    • AA Graphic Design
    • 1998 - 2000
  • Palm Beach Gardens High School

    • Achieved All
    • 1994 - 1997
  • Florida Air Academy

    • Achieved All
    • 1993 - 1994

Specialties

Affiliations

IDSA

Awards

- Student Merit Award Finalist - 25 Utility Patents, others pending - 28 Design Patents, others pending - Tao Sigma Delta NHS - Deans List, 3.8 of 4.0 GPA - Graduated Cum Laude - Brother International project shown at CES in 2003 - Auburn University Studio Awards - Design and Production & in 2-D Design

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