My passion and expertise resides with building strong consumer experiences. From the First Moment of Truth, N.A.G., to the consumers lasting impression, I am focused on understanding the needs/expectations of the consumer, identifying white space opportunities, and delivering solutions that exceed consumer expectations. I specialize in taking a holistic approach to developing solutions and building a brand. From the packaging, graphics, P.O.P. & shelf display/presentation up to and through the experience the consumer has with the product, each moment in the product life cycle is an opportunity to delight the consumer.

Work Samples

  • Wireless* Earbuds

  • Bath Caddy

  • Pacifier Clip

Work History

Jonathan Smith || Nashville, TN. 37211 || 224.430.4300 designer515@hotmail.com || www.jonathancsmith.com Summary My passion and expertise resides with building strong consumer experiences. From the First Moment of Truth, N.A.G., to the consumers lasting impression, I am focused on understanding the needs/expectations of the consumer, identifying white space opportunities, and delivering solutions that exceed consumer expectations. I specialize in taking a holistic approach to developing solutions and building a brand. From the packaging, graphics, P.O.P. & shelf display/presentation up to and through the experience the consumer has with the product, each moment in the product life cycle is an opportunity to delight the consumer. Experience Lustrum Labs - Design Principle 2009 - Present - Market Research; Ethnographic, Observational, Mall Intercepts, Product Demonstration - Insight Translation; Sketches, Written Distillation, Digital & Physical Prototypes - Product Concept Evaluation; In-Home Usage Trials, Online Surveys, - Product Development Coordination; Domestic & International Manufacturing, Quality Assurance Testing - Packaging Development; Competitive Assessment, Design & Engineering, Laboratory Testing & Analysis MARS PETCARE - CPG - Sr. Industrial Designer - Product & Packaging Innovation 2010 – 2015 - Conducted consumer research with Sensory Scientists, Marketing, Food Scientists, Process Engineers, & Veterinarians - Utilize my design training and experience to evangelize the importance of design as a strategic business tool - Provide Design and Engineering support for: Packaging & Product R&D, Commercial, Marketing, Engineering, & Sales - Performed competitive audits at store level, online, and also utilized external resources to perform a global research - Outlined, initiated, and implemented a process to reduce a key process from 10 business days to 20 minutes - Leverage vendor’s strengths to fill gaps in our process and capabilities while building strong partnerships - Manage 3 prototyping machines - Objet Connex 500, Z-Corp Z-510, and Dimensions Elite AMD Industries - BTB - Senior Industrial Designer - P.O.P. Design 2009 - Designed Permanent P.O.P. displays using traditional hand sketching methods as well as CAD tools. - Reviewed and refined fellow designer’s concepts, evaluated quality of design concepts based on factors such as appearance, safety, function, serviceability, budget, production costs/methods, and market characteristics. - Coordinated with sales, engineering, and our prototyping model shop in the creation of physical concepts. Wirestone | Motorola - CPG - Designer III - Global P.O.S. Design 2007 – 2008 - Developed and implemented the global identity and brand language for P.O.S. displays for the Americas, Asia, and Eastern Europe. - Co-managed Chinese and Israeli vendors in the production of prototypes in lead up to production level samples. - Integrated 3D Modeling and rendering tools reducing development time by more than 70% PACTIV | HEFTY - CPG - Industrial Designer II - Research & Development 2004 – 2006 - Conducted ethnographic and observational research. - Developed and evaluated new product offerings based on factors such as appealing appearance, design-function relationships, materials and methods engineering, application, budget, target price, production costs, methods of production, market characteristics, and client specifications. - Analyzed data to discover new/emerging trends, Analyzed competitors offerings. - Integrated discoveries into sketch concepts product solutions for internal (HEFTY) and external clients (McDonalds, Noodles and Co, Panda Express, Sara Lee, Wendy’s, Pizza Hut). - Designed and engineered highly detailed 3D models using Catia. - Hand built prototypes, prepared and finished prototypes made of SLA and FDM materials. - Traveled to manufacturing facilities to run production samples, work on cost reduction measures, and document production quality of product samples. Education Bachelors in Industrial Design (accredited) w/ a Minor in Marketing Cum Laude - Auburn University 2003 - 3.8GPA Associates of Arts in Graphic Design Palm Beach Community College 2000 Computer Skills Adobe: CS6 - PS, Ai, Flash, Dreamweaver Apple: OSX Autodesk: Sketchbook Pro & Maya Microsoft: Win. 8 back to 98; Microsoft Office Suite 3D CAD: Solidworks, KeyShot, Catia, Rhinoceros, Solid Edge, Microstation J, Lightwave, Freeform Sensible

Education

  • Auburn University

    • Bachelor of Industrial Design - Minor in Marketing
    • 2000 - 2003

    :: 2001 - 2002 Study Abroad in Ireland, Northern Ireland, Scotland, and London. :: Schools Attended :: :: National College of Art and Design - Dublin Ireland - http://www.ncad.ie/ :: Burren College of Art - Ballyvaughan - http://www.burrencollege.ie/ :: Sligo Institute of Technology - Sligo Ireland - http://www.itsligo.ie/ :: Ulster University, Magee College - Belfast Northern Ireland - http://www.ulster.ac.uk/campus/magee/ :: Glasgow School of Art - Glasgow Scotland - http://www.gsa.ac.uk/ :: While attending Auburn University I also pursued my interests in Fine Art, Psychology, and Graphic Design.

  • Palm Beach Community College

    • AA Graphic Design
    • 1998 - 2000
  • Palm Beach Gardens High School

    • Achieved All
    • 1994 - 1997
  • Florida Air Academy

    • Achieved All
    • 1993 - 1994

Specialties

Affiliations

IDSA

Awards

- Student Merit Award Finalist - 25 Utility Patents, others pending - 28 Design Patents, others pending - Tao Sigma Delta NHS - Deans List, 3.8 of 4.0 GPA - Graduated Cum Laude - Brother International project shown at CES in 2003 - Auburn University Studio Awards - Design and Production & in 2-D Design

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