Adam Fairless

Design Director / Industrial Designer / Toy Designer — La Jolla, CA

TOY VEHICLE PLAY SETS

These are some concepts and illustrations I created and Design Directed at WowWee for a vehicle play set project that never saw the light of day. Working title was 'Sound Trax'. When the child runs a vehicle over a sensor sounds are triggered relevant to that particular car.

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Here's an illustration of all of the vehicle play sets connected together to form a city. As mentioned the sets have triggers in them which play sounds as vehicles are pushed across their surfaces. We went for a 'micro machines' scale but with more realistic vehicle proportions.
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Concepts for a race car and a hot rod. Each vehicle has it's own themed play set to go with it.
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Fairly self explanatory.. ni nar ni nar (for the Brits over the age of 25) ;)
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no car set is complete with some muscle!
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We had all manner of vehicles from emergency services to your friendly trow truck..
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There always has to be a bad guy - bank managers beware!
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Affectionately called the ricer..

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