Alexander Kwapis
Creative Director — Dallas, TX
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Art Direction of Beverages - These photos are used in our catalogs and packaging.
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Drinkware Package Design - In 2008 I worked on over 25 Beverage Packages where I updated the brand look to match Anchor Hocking's new logo.
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Walmart Drinkware - Walmart wanted drinkware ideas that elaborated upon their current line's look. Our design was chosen from those concepts provided to them from their suppliers. I created a style guide for the rest of the suppliers to follow. You can now see these items on the shelves.
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Art Direction of Bakeware Packaging - Art direction for Anchor Hocking Premium bakeware packaging.
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Anchor Signatures Troy Collection - This project was created for Anchor glassware for a high end luxury serveware line. I developed the brand, created the logo, directed the art, and laid out the graphics. As always nothing is created alone, Meredith Walt and Nicole Richardson in the graphic and marketing departments respectively were apart of the development of the brand.
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Foodnetwork Packaging - While at Anchor we produced 21 items for Food Network. I followed Food Networks style guide in helping to bring these graphics to life. I managed the approval process at one supplier and then managed the approval process when we moved the files to a new supplier.
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MSE Packaging - Samples of art work that was created for Anchor Hocking made products sold under the Martha Stewart Everyday brand.
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Boru Vodka - Anchor provides Boru with their bottles and as such I was tasked with matching their graphics onto our new packaging for them.
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TrueSeal 10pc - 10pc storage set.
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Anchor Holiday Packaging - This was an inhouse design project that I was part of. These packages are sold at Walmart as part of their 2009 winter holiday promotional.
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Anchor Holiday Packaging - This was an inhouse design project that I was part of. These packages are sold at Walmart as part of their 2009 winter holiday promotional.
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16pc Fleur
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Reflections - This was primarily worked on by a co-designer at Anchor, yet I provided a great deal of assistance and provided the typeface solution for the word Reflections. Which used to be the same font the Anchor logo was created in. The pattern is embossed and comes from the pattern in the actual glass. The design of this package was difficult because we wanted maximum billboard space while also showing off the glass while also protecting the glass.
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William Sonoma - I worked with William Sonoma on this project to develop a satin etched deer mug set and package
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