Alice Bybee

The Marine Mammal Center {corporate identity} - For over 30 years, The Marine Mammal Center has rescued countless marine mammals and shared pivotal research and findings with the scientific community world wide. Inspired by the brand essence, interdependence, the new branding and positioning reflects the basic interconnectedness of the health and well-being of marine mammals, humans and thus, the entire ecosystem.

Springboard Forward {identity, stationery, brochure} - Springboard Forward's mission is to transform the lives of entry-wage workers and the workplaces around them. Springboard Forward's Engaged Employment Program inspires workers to view their jobs in a whole new light - as springboards for upward mobility. The identity embodies the innovation that their model is based upon, as well and the crossroads people find themselves at as they move towards success.

Center for Resource Solutions {identity, stationery, guidelines} - Center for Resource Solutions (CRS) creates policy and market solutions to advance sustainable energy. The national nonprofit in on the cutting edge of creating renewable energy and climate change solutions and needed an identity that reflected this. The modified mobius strip represents the concept of collaborative and sustainable energy renewal while also embodying the innovation and energy generation at the basis of all their work.

Doctor Gretchen {identity, stationery, guidelines} - Dr. Gretchen Phillips is a general practitioner and hospitalist making the transition into a career in media. Her ability to break down complex medical issues and terminology was the basis for her accessible brand that will stand out amongst the many submissions to major media outlets and talent agents.

A-Team Advisors {identity, stationery, guidelines} - The A-Team Advisors wanted an updated look, while still maintaining a level of sophistication and professionalism that would convey their wealth of combined experience in the business. Modern typography complimented by a classic color palette address both of these issues and help them stand out amongst their contemporaries.

Novelis {identity, collateral and guidelines} - Novelis is the spin-off of the rolled aluminum products business of Alcan. The precision diamond and the clean, modern typography convey the commitment to innovation and precise performance. Brand assets from stationery to interactive applications that maintain the new look and feel were then created and distributed in the corporate guidelines.