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The Marine Mammal Center {corporate identity} - For over 30 years, The Marine Mammal Center has rescued countless marine mammals and shared pivotal research and findings with the scientific
community world wide.

Inspired by the brand essence, interdependence, the new branding and positioning reflects the basic interconnectedness of the health and well-being of marine mammals, humans and thus, the entire ecosystem.
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Center for Resource Solutions {corporate identity, stationery, guidelines} - Center for Resource Solutions (CRS) creates policy and market solutions to advance sustainable energy. The national nonprofit in on the cutting edge of creating renewable energy and climate change solutions and needed an identity that reflected this.

The modified mobius strip represents the concept of collaborative and sustainable energy renewal while also embodying the innovation and energy generation at the basis of all their work.
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Doctor Gretchen {identity and stationery} - Dr. Gretchen Phillips is a general practitioner and hospitalist making the transition into a career in media. Her ability to break down complex medical issues and terminology was the basis for her accessible brand that will stand out amongst the many submissions to major media outlets and talent agents.
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A-Team Advisors {corporate identity, collateral and guidelines} - The A-Team Advisors wanted an updated look, while still maintaining a level of sophistication and professionalism that would convey their wealth of combined experience in the business. Modern typography complimented by a classic color palette address both of these issues and help them stand out amongst their contemporaries.
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Novelis {corporate identity, branding and guidelines} - Novelis is the spin-off of the rolled aluminum products business of Alcan. The precision diamond and the clean, modern typography convey the commitment to innovation and precise performance. Brand assets from stationery to interactive applications that maintain the new look and feel were then created and distributed in the corporate guidelines.
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Springboard Forward {identity, stationery} - Springboard Forward's mission is to transform the lives of entry-wage workers and the workplaces around them. Springboard Forward's Engaged Employment Program inspires workers to view their jobs in a whole new light - as springboards for upward mobility.

The identity embodies the innovation that their model is based upon, as well and the crossroads people find themselves at as they move towards success.
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Springboard Forward {brochure} - Springboard Forward's mission is to transform the lives of entry-wage workers and the workplaces around them. Springboard Forward's Engaged Employment Program inspires workers to view their jobs in a whole new light - as springboards for upward mobility.

The brochure embodies the innovation that their model is based upon.
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The First Tee of San Francisco {brochure} - The First Tee of San Francisco (TFTSF) is a unique youth development program that uses the sport of golf to teach life skills. Donations by individual donors and corporations are vital in keeping the program running, yet the organization had no official way to promote fundraising, or recognize the individuals that support the program financially.

The sophisticated branding led to increased First Tee Club membership and a 2000% ROI following the first mailing of the membership brochure.
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Levi's {brochure} - The SilverTab consumer catalog is a multi-purpose piece bringing the sub-brand into line with Levi’s national marketing efforts. The catalog features product and brand-focused imagery, promoting this premium line of denim to retailers across the country. It serves as both point of purchase literature and a direct mail device.
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The North Face and The Trust for Public Land {brochure} - The Trust for Public Land (TPL) and The North Face saw a gap in the accessible information available to help get people outside exploring nature in their communities. The San Francisco Urban Nature Guide compiles diverse local parks and open spaces in San Francisco into and easy to use piece that was distributed free at The North Face stores.
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AIGA San Francisco {call for entries} - Print 2008 Regional Design Annual Winner

Based on Letraset sheets, the bold look and feel of the call for entries creates a level of intrigue that requires readers to look more closely. Iconic symbols of social ills and relevant statistics provide examples of the issues socially impactful design entries might address. The overlapping of familiar design language with icons of contemporary causes, creates a multi-layered message that will resonate with a broad audience of designers.
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BTicino {brochure and catalog} - BTicino products are well known in the high-end European markets, but did not have a presence in the U.S. They needed a way to frame their sophistication in a manner that would be well received and appeal to American luxury sensibilities.
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BTicino {website} - BTicino products are well known in the high-end European markets, but did not have a presence in the U.S. They needed a way to frame their sophistication in a manner that would be well received and appeal to American luxury sensibilities.

www.bticino.us
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KIPP Bay Area Schools {website} - KIPP Bay Area Schools (KBAS) is made up of seven tuition-free college-preparatory schools located in under-served neighborhoods across the Bay Area. KBAS did not have a single point of contact or consistent look for the breadth of information about the schools, enrollment and employment opportunities.

The KBAS site now serves as a clearinghouse for all the information and the integrated CMS gives the client complete control over the content of the site.

www.kippbayarea.org
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Lifefactory {website} - Lifefactory is a leading innovator of environmentally friendly and health conscious products. Their website was without a clear sense of structure, lacked aesthetic appeal and failed to outline the company’s key differentiators.

The aesthetic now reflects Lifefactory’s design-driven product range and appeals to aspirational consumers. The structure of the site supports product education and simultaneously drives online sales.
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NewSchools Venture Fund {website} - NewSchools Venture Fund is known for innovation and transformative results, but their brand did not reflect this. The challenge was to create a consistent, innovative experience that would set the organization apart and reinforce the impact the organization has had on education across the country.

The site features the vast experience of the team while also helping funders and entrepreneurs understand exactly how a nonprofit venture fund works.

www.newschools.org
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Boys and Girls Clubs of San Francisco {website} - The Boys and Girls Clubs of San Francisco were losing money and support as a result of a poorly designed website. Their goal: raise valuable funds and galvanize the community.

The new website is engaging and dynamic and the look and feel meshed perfectly with the organization’s re-brand. The sophisticated back-end development allows the site to act as a key fundraising and marketing tool and the integrated CMS gives the client complete control over the content of the site.

www.bgcsf.org
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ecoAmerica {website} - Children are happier, healthier and smarter when they play regularly in nature. The trouble is, parents don’t know how to reconnect with the great outdoors.

The Nature Rocks website is a series of web-based applications that give parents the motivation and tools necessary to re-engage with nature.

www.naturerocks.org
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Jose Cuervo {packaging} - Jose Cuervo wanted to test and then produce a line of infused tequila for the premium 1800 brand. Sophisticated and innovative graphics and bottle treatments create a mystique that makes the new product stand out from all the other flavored liquor.
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PETCO {packaging, photography art direction, guidelines} - Bold color coding by pet category and a sophisticated photography style enable consumers to make efficient, confident choices for their pet care needs.
Happy, healthy and engaged animals support the trusted leader positioning and create an approachable look and feel overall.
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E-MART {packaging} - Unified by the emblematic wave, consumers can quickly pick out the E-MART brand amongst the mass of products on shelf. The wave is an easy to recognize architectural element, supported by rich photography and a system of textures that provide flavor and category cues for the consumer.
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Sur La Table {packaging} - Sur La Table's private label products needed to stand out amongst the many other brands they carry in their stores. A sophisticated look and feel and a brand focused treatment enable instant recognition across all SKUs.
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KFC {packaging} - Dining at KFC China is considered more than just a stop for fast food, it's a dining experience. KFC China wanted to energize its look and appeal to younger consumers. Bold graphics and a modern treatment of the Colonel all work together to create a solution that aligns with the style and sensibilities of their target audience.

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