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Touch of Modern.com is an e-commerce service founded by Dennis Liu, Jonathan Wu, Steven Ou, and Jerry Hum. It specializes in selling luxury goods aimed toward men ranging from modern home appliances, electronics, jewelry & fine art.
My challenge was to optimize their desktop website UI and UX which was lacking in usability and ease of navigation. This was done through the use of simple design principles challenging and resolving the dichotomy of form vs function.
Through the methods below, the use of S.W.O.T. frame-working (list of Strengths, Weaknesses, Opportunities and Threats) helped to analyze many of the strengths and weaknesses of the site's UI and layout design.