I m Industrial Designer as well as Graphic, Apparel & Packaging Designer, if it isnt 2 much.. =P But honestly, I like & enjoy my life as Designer, this is the best thing which has been given 2 me so far. Thanks Lord !! nyway, I dont like 2 write 2 much bout me, so just go thru & enjoy my portfolio. Hope these could help u 2 get some inspiration or idea for your design. Last but not least, I like Retro Style Piaggio very much !!! That is one thing which I couldnt resist 2 fall in love with.

Work Samples

  • LG HiberMate Concept

  • LGDesignoCompetizione

  • PolytronWerkz

Work History

EDUCATION BACKGROUND Sepuluh Nopember Institute of Technology (ITS), Surabaya - Indonesia. Bachelor of Art - Industrial Design, 2004 Graduation. Final Project Title : Integrated Personal Room Entertainment Center Product Category : Consumer Electronics/Lifestyle Product Basic Product : Media Center PC Target Market : Young Executive Description : An entertainment solution in the bedroom which is combined some of electronic stand alone products into integrated multi functional devices with intelligent technology. The result of this miniaturization is an entertainment product which has usability as a personal entertainment center in the bedroom as well as electronic product which can fully integrate with the interior design ambience of the bedroom. We can simply access, manage and enjoy a lot of entertainment features in non-intrusive product that blended into cozy surroundings of the bedroom without losing the character as a place for rest, relaxed, day-dreams & inspirational place. This Final Project has got the highest final score, 88.5 (100 scale) and it was awarded an Honorable Certificate as the Best Final Project for ITS Industrial Design Graduation of 2004. Internship with LG Electronics Indonesia GPA : 2.82 ( 4 Scale ) WORKING EXPERIENCE 2011 - Now PT. Mitra Timur Lestari (High-Point Group) - Creative Manager www.highpointoffice.com 2006 – 2010 PT. TVS Motor Company Indonesia - Sr. Styling Designer Job Description: Representative of the Styling Design Team in Indonesia, since the main Design Center is placed in India. Working for “Bebek” design development, Indonesian most famous step-thru motorcycle category. I have responsibility to give feedback & input about their design based on market research & observation with marketing team, such as social culture & consumer characteristic analysis, motorcycle styling direction/trend and competitor review. Propose new styling design, accessories items & graphic design for current & new model. I have been working in India for 6 months of period (September 2006 to March 2007) & periodically every 3 months I have to come there for giving updates of the latest trend & presentate the design concept for the next model. Proven Design Work: Successfully launched TVS ROCKZ on June 2009. a 125 cc engine step-thru motorcycle with viper styling design concept & integrated music system as the main features of this motorcycle. we are introduced it in six fancy color options to give customer a freedom of expressing their taste & style. Successfully rolled out TVS NEO Refresh on June 2008. This motorcycle is further improvement from the earlier model. We introduced new color & graphic scheme which could improve the overall appearance of this vehicle. As selling features, we introduce metallic matte black color on the body parts, combine with other vibrant color (green & silver) and sharp shapes graphic as a main element of the overall changes. Successfully rolled out TVS NEO in Indonesia on August 2007 together with ASEAN Project Styling Design Team which is the first step-thru vehicle category has been designed & developed by TVS special for Southeast Asia market. We introduced this vehicle in four variants divided by feature, graphic & color scheme. 2005 – 2006 PT. Hartono Istana Teknologi (POLYTRON) - Industrial Designer. Job Description: Artwork Division. Develop styling design of electronics consumer goods such as Plasma & LCD TV, Hifi Audio, Home Theater System, etc. Responsible of new product development, from researching market trend, creating concepts and designing (styling) new products. Proven Design Works: Successfully delivered slim DVD player design into the market in December 2005. The first slim DVD player made by POLYTRON. Responsible for design development of this product from market research, concept creation, thumbnail sketch, 3D modeling, prototyping, color & material finishing design, packaging & promotional items design, & supervising of pilot production. This product is still selling in the market until today in Indonesia. Successfully done some design concept of Electronics Consumer Products such as LCD TV & Mini Hi-fi System which finally launched into the market in mid of 2007 (LCD TV) & Q2 of 2008 (Mini Hi-fi). 2003 – 2004 Promotion Supervisor & Graphic Designer. Status : Freelance, handling client such as P&G, PT. Garam, PT. Sama Asri Lestari, and Lippo Telecom (mostly located in Surabaya), with specialist in below the line promotion material. Work independently from marketing to concept creation, designing to overseeing the production process. P&G Job Description Design development of below the line promotion event for Pantene Shampoo brand, both for traditional market & modern market which are mostly located in Surabaya. I was responsible for providing various promotion materials such as promotion booth/display, poster, and leaflet. Sama Asri Lestari, PT Job Description Design development of Brand, Logo & various Packaging for their new Toiletries Product. Garam, PT Job Description Design development for their new Corporate Identity. Provide printed material such as name card, envelope, mail paper, notes, invoice, etc. Natrindo Telepon Selular, PT Job Description Design development of below the line promotion event material such as poster, banner, leaflet and sticker. Bajoe Indonesia, CV Job Description Design development of new Corporate & Brand Identity for Clothing & Apparel Company. Design development of Letterhead for their new Corporate Identity. Provide Corporate Identity printed material such as name card, envelope, mail paper, notes, invoice, etc. Design Development of Clothing and Apparel Product. RELEVANT DESIGN SKILLS Concept Creation Good ability in creating a conceptual product/graphic design. Good ability in creating concept based on consumer need as well as creating concept based on corporate (marketing division) demand in giving a message to the consumer. Good ability in making and presenting a design concept based on marketing study, with Image Chart, Image Positioning, Competitor Analysis, etc. Able to offer added value from the product/graphic design. Design Visualization Good ability in visualize and applying the concept into reality product. Good ability to make sketching, rendering and presentation drawing. Good ability to communicate & negotiate the design concept with other people, department or supplier which is related & supporting to the project. Digital Drawing & Support Softwares Good ability to operate graphic computer software such as CorelDraw X3, Adobe Photoshop CS2, Adobe Illustrator CS2, Rhinoceros 3.0, Flamingo, Alias StudioTools 13 and AutoCad 2008. PERSONAL INFORMATION Name : Andi Yulianto Place/Date of Birth : Banda Aceh/July, 30 1980 Address : Komp. DPA Jl. Belibis Terusan No.18 Palmerah Jakarta Barat - Indonesia, 11480 Phone. +62-21-5305346 Mobile Phone : +62-815-5003335


Sepuluh Nopember Institute of Technology, Surabaya, Indonesia



2003 - Nominated as Finalist of LG TV Design Competition - Blue Eye TV 2008 - Nominated as Finalist of Kedaung Glassware Print Design Competition - Butterfly Effects, Published in Kedaung Group 2009 Calender.