Instructions to a Hipster DIY VHS Calendar - Instructions on how to make a calendar out of an old VHS cassette tape. The target market of this product would be the "offbeat" kids who like to get crafty. The tongue-in-cheek phrasing goes hand in hand with the fun idea of this product.
U.S. Army Recruitment Poster - Issue: U.S. Army needs more active personnel with post highschool education.
Solution: Push recruitment at junior colleges.
Points of Campaign:
a. Motivate people to want to take a stand and help with current national conflicts.
b. Widen the public's mindset to include soft skills, not just guns and casualties.
c. Money towards current student loans.
Tag: 'Your Army' to enhance a sense of patriotisim and that the Army is here to serve and help the U.S.
Coffee House Ad - This is one of three ads in a series for a hypothetical coffee shop that wanted to position itself as "anti-Starbucks with a kitchsy vibe."
NSAC Branding for Yahoo! - This was for the Yahoo! campaign for NSAC 2005. We branded our new website, Magnet, to teens by placing large static clings over food court tables in malls. The clings were printed with the new logo, tag, and assorted phrases to capture all the aspects of the Magnet brand and site. (Copy by yours truly, 3D rendering courtesy of Brian Moore.)
NSAC Branding for Yahoo! - This was for the Yahoo! campaign for NSAC 2005. We further enforced our Magnet brand by advertising on popular teen sites such as Myspace, MTV, and of course Yahoo!
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Hypotheticals