OtterBox is known as an industry leader in handheld technology protection. Our packaging initiative sought to elevate the consumer retail experience to match the premium nature of our products. The plated steel hangtag and embossed logo add sophisticated touches. Series colors and descriptive icons help differentiate between product lines. We kept cost down by designing the packaging as a modular system. The device name and QR code can be applied as a secondary label allowing us to maintain an inventory of generic printed packaging. Developed: market and competitive analysis, concept sketches, form & structural design, material choices, graphic design & layout, press ready files, executive presentations, cost analysis, new vendor assessment, color approvals, proofing, on site press checks and final production approval. Product sales have increased significantly in major retailers.