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Kabuki Madness
The "Asian Inspired Typography"
spells out the brand "Eighty Seven"
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The theme for this collection was
"Tokyo Drift" meets modern Samurai -
Everything is fast, furious & fashionable
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The Kimono Polo/ Asian Keys.
If this was not supposed to be "Urban",
the Appliqued could disappear for a
cleaner, more contemporary look.
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Subtlety, gradients and flash for the
dip-dyed feeling.
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Racing flames, electric colored graphic/ anime effects
on a tweaked classic silhouette.
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Chain stitch Embroidery Tattoos
in a Bushido styling.
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Chaistitch Tattoos & Leather piecing
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Swift, subtle and spontaneous adventures
of the modern ninja with concealed identity take form. Even the placement if the typography on the back was made to emulate a Samurai's sword.
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In the spirit of design inspiration & research: we acquired a quick education on these beautiful late century samurai pistols, that were embroidered and appliqued with lurex thread to imitate the gold etching of the actual handles. The average westerner is more likely to have been exposed to the ornate Samurai sword, but, we saw it fit to share what we learned as well.
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Coy fish, rising sun, track jacket fused with motorcycle styling, leather, and studs.
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Opti Box Polo/ Origami pieced polo - I had fun with this one (fusion without the con).
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Yarn Dyes, Chainstitch Embroideries, Inset Appliques, Cut & Sew Piecing ...
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Inset Gradient Printing, Jacquard Fabrication, Heavy Yarn Embroidery, Graphic Satin Lining, Shower Tape Zippers
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Sales team said we were going too "Asian" with this entire collection. So we found a creative way to "add/ appeal to 'every hood' ... & make it all good" - Gradient Embroidery.
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Had to keep something clean (graphically speaking). Subtle detailing & functional fabrications makes this utilitarian vest a VERY WEARABLE piece.
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It's no rags to riches mystery that many platinum selling artists love to adorn, eat, drink, drive, live in & sport the "finer things in life". This is our way of allowing their fans to celebrate the look of success, at a fraction of the cost, without brandishing an obvious knockoff.
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When asked to design insertion tees for holiday & fall, I thought, what better way to reflect that sporty sophistication of the rugged snowman appeal than with two favorites of the season - Snow & Trees.
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Trademark, Trademark, Trademark .... Yeahhhhh
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So blatant gang talk & street regalia was not the direction the artist initially intended for the brand. However, with enough prodding from the newly hired help, I found a creative refuge in utilizing the textile technology of the day to present a capsule of photo-documentation from New York City's teenage past.

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