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Senior Design Researcher at REI
Specializing in design research at REI.
Student product designs
Senior Thesis tattoo project
Michelle Avelis EDUCATION Purdue University, West Lafayette, IN 47907 Major: Industrial Design Minor: Psychology GPA: 3.57/4.0 EXPERIENCE Senior Design Researcher, REI, Kent, WA Sept 2015-Present Developed and lead initiatives for collaboratively designing with members and REI employees Evangelized collaborative design and design thinking principles Mentored designers and junior researchers in developing consumer research skills Created cross-departmental partnerships to activate design insights Design Research Associate, Lextant, Columbus, OH, May 2010-Sept 2015 Designed customized research methodologies Led both evaluative and generative research Conducted contextual interviews and ethnographic observation Analyzed and synthesized data to discover actionable insights Translated complex findings into easily digestible presentations Design Intern, Streng Design, Chicago, IL, June 2009-July 2009 designed presentations and pitches developed branding and packaging concepts created conceptual designs and designed surveys to test user reaction Design Intern, Litelab Corp., May 2007- August 2007 Helped assemble and test new product line in R&D Built 3d models in Solidworks Created assembly drawings Design Intern, Delta Faucet, May 2008- August 2008 Designed, sketched and modeled concepts Collaborated with engineers and machinists to solve design problems Rendered products in conjunction with marketing HONORS AND AWARDS Purdue Outstanding Senior Merit Award in Industrial Design 2009 IDSA Midwest Conference Outstanding Merit Award Finalist 2009 Semester honors- fall 2005, spring 2006, fall 2006, spring 2007, fall 2007 University Loft Co 48 to Design Challenge winner 2008 Radio Flyer 48 to Design Challenge winner 2007 Opus design award 2007 selected as a winner Dean’s list- fall 2005, spring 2006, fall 2006 Selected for Westwood Exhibition- fall 2005, spring 2006 ADDITIONAL SKILLS Proficient in- ProEngineer Rhinoceros 4.0 Alias Imagestudio 3 Photoshop Illustrator Some experience in- Solidworks 3ds Max Hypershot AutoCAD SolidThinking