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  • Brett Baldwin

    Marketing and Design Coordinator, Photographer, Video Produc...

    Chicago, IL

I am a graduate of the University of Illinois at Urbana/Champaign with a BFA in Industrial Design. I entered college with a firm grasp of my aspirations, believing at first that Graphic Design was my career choice, but after seeing a demonstration of the work produced by Seniors, I fell in love with Industrial Design. I have a background in Graphic Design with A.T. Kearney, the NPD Group, SeeYouDowntown.com, Tom Lynch Watercolors, Aroha Holdings, Charitysplits.com and freelance and logo design with several others. In addition to digital media, I have experience with anything from wood carving to watercolor paintings. Recently, I have trained with video production and editing and have been heavily involved with digital photography and videography.

Work Samples

  • Work at NPD

  • Shortened Portfolio

Work History

O B J E C T I V E To obtain a position in an organization dedicated to progressive thought and innovation, that leverages my passion for user-centered design and offers opportunities for advancement based on initiative and strong performance. E D U C A T I O N University of Illinois at Urbana-Champaign, IL Bachelor of Fine Arts, Industrial Design, August 2009 Related coursework: Research and Development and Innovation Studies, Human Factor and Empathic Product Design, Web Page Layout Design, Illustration (digital and basic), Digital Photography, Model-Making and CAD Rendering. S K I L L S Adobe Photoshop, InDesign, Illustrator, Premiere Pro, After Effects, Final Cut Pro X, Photo Manipulation, 3D Illustration, Product Innovation, Infographic Design, Videography, Video editing, Photography, Microsoft Office, Prezi, User-centered Design, Ergonomics, Human-centric Design and Empathic Product Design, UX Design E X P E R I E N C E 2013 –– Present SENIOR GRAPHICS DESIGNER, A.T. KEARNEY Creating custom graphics and new visual representations of data (infographics) pertaining to global business trends and management consulting. Presentation design and visual media including but not limited to: PowerPoint presentation design, video filming/editing, infographic takeaways (tangible and web-based) Have worked on over 2,000 projects with 100% on-time delivery 2011–– 2013 DESIGN SPECIALIST, THE NPD GROUP Promoted after one year from design associate (2010––2011) Created custom graphics and infographics pertaining to foodservice and food and beverage services Branched into new sectors of NPD’s business units including Canada and Europe Designed and orchestrated presentations for clients such as Coca Cola, Kraft, ConAgra, McDonalds, Pizza Hut, Unilever, and many others Utilized Final Cut Pro X to create videos for marketing collateral Led discussions and trainings comprised of basic information about PowerPoint in order to ease the transition between Microsoft platforms. Later led trainings on best practices for visual data and how to use the corporate template efficiently 2010 –– 2011 GRAPHIC DESIGNER, SEEYOUDOWNTOWN.COM Designed layout for print media targeted towards potential clients Created media for existing clients such as storefront decals incorporating quick response codes to incorporate feedback 2006–– 2009 GRAPHIC DESIGNER, CHARITY SPLITS Conceptualized and drafted overall webpage layout and graphic design to meet provided business requirements and specifications Developed logo designs and banner concepts for use on company webpage for promotion of upcoming charity events Created over 30 event-specific print media templates for distribution to potential clients and for the use of current clients 2004–– 2011 GRAPHIC DESIGNER/ASSISTANT, TOM LYNCH WATERCOLORS Developed social media presence and overall strategy in order to leverage sites such as Facebook, Myspace, Deviant Art and Coroflot to promote and grow business Gained broad exposure to new forms of media and intricate composition layout through attendance of artist’s workshops Managed sales and distribution of artwork and requests for information across the internet, telephone and direct mail. A C T I V I T I E S Mentor, Industrial Design Student Association 2007-2009 • Developed skills and knowledge of new students by helping them navigate through undergraduate design courses and acclimate to the department of Fine and Applied Arts. • Individually tutored design students across many facets of the field including industry trends, product ideation and design implementation. Resident Advisor, University of Illinois Residential Life 2006-2007 • Assessed the needs of residents and identified innovative solutions to provide educational, social, cultural, and recreational program opportunities and solutions that meet those. • Collaborate with other paraprofessional staff, professional staff, and support staff to create and implement hall events or programs, resolve resident conflicts and enforce housing policies. Honors • Scholastic Art Silver Key Recipient (watercolor) • Industrial Design Gallery Participant (2006-2009) • Hats off award (NPD Group - 2x recipient)


  • University of Illinois

    • Bachelor of Fine Arts Industrial Design
    • 2005 - 2009

    create a wide range of items, from everyday products, such as mobile phones, household appliances and cars; to larger items, such as industrial tools, equipment and machinery. They work on new products or improve existing ones, and use their understanding of technology, materials and manufacturing methods to improve the design and usability of an item. The work involves: designing; modelling; testing; producing prototypes. Working alongside engineers and model-makers, industrial/product designers conduct research and devise a design proposal for projects. They may need to work on the budget of the designed item to make sure it's cost effective. meeting with clients to establish the design brief, including the concept, performance and production criteria; working on ideas as part of a team or developing design concepts using CAD (computer-aided design); taking part in specialist or multidisciplinary team meetings; sketching initial design ideas; identifying the suitability and availability of materials; producing detailed, final hand drawings and specifications or, more likely, using dedicated computer software (CAD) to produce design specifications, including parts lists and costings; making samples or working models by hand or using computerized prototyping equipment; testing the design concept by computerized modeling or physical hands-on testing of models; researching materials, processes or market requirements; arranging meetings and liaising with engineers and other departments, including marketing, to discuss and negotiate appropriate production processes, costs and commercial issues; occasionally traveling to clients' production facilities and evaluating the feasibility of production; making presentations to senior design management or clients, either when bidding for a contract or to present design proposals.



Theta Chi Fraternity, IDSA


• Scholastic Art Silver Key Recipient (watercolor) • Industrial Design Gallery Participant (2006-2009)