Resumé

Summary
A well-rounded, hard working designer with the advantage of illustration and marketing skills. Desires freelance illustration and design work.

Design Work Experience
In-House Graphic Designer and Marketing Assistant
MirrorMate LLC
October 2009–June 2012
•Responsible for coordination and creation of over 50 yearly print and web ads, from copywriting to production.
•Designed and produced quarterly product brochures demonstrating company’s custom frame product line.
•Increased manual order accuracy by designing new streamlined forms for ordering custom frame products.
•Reduced number of calls about installation by increasing ease of instructions with technical illustrations. •Managed multiple photo shoots, including the re-shooting of all company products in a new way that increased sales by giving customers confidence as they could better see product detailing and textures.
•Unified look of company and better represented its brand by redesigning logo, developing new tagline, and creating a graphic standards guide.
•Increases and often doubled daily sales with creation and delivery of regular e-mail blasts.
•Developed, along with contracted web company, entirely new retail and commercial websites.
•Brought down print costs approx.30% by reformatting DVD’s, negotiating print costs, eliminating waste.
•Maintains company communications with resellers by designing and writing copy for monthly sales letters.

Junior Designer and Illustrator
Eye Integrated Communications May 2008–December 2008
•Filled multiple design, illustration, and production roles as full-time junior designer at one of the Carolina’s leading advertising agencies.
•Participated in all steps of rebranding process of one of the world’s largest pharmaceutical manufacturing companies, from the first logo concept sketches to stationary systems, web information architecture, and graphic standards development.
•Illustrated storyboards to viral videos for World Cat boat company, visualizing edgy message into humorous visuals.

Newspaper Ad Designer
The East Carolinian February 2008–May 2008
•Met tight deadlines, effectively formatting ads from multiple vendors to fit into available advertisement spaces.
•Interpreted client input to create personalized, creative, and communicative newspaper ads with limited time.

Program Skills & Other Abilities
•Expert working knowledge of Adobe Illustrator, InDesign, Photoshop and Acrobat.
•Strong proven knowledge of e-newsletter and e-mail blast design, management, and implementation.
•Proven ability in design, project management, production, pre-press, budgeting, & promotional strategy.
•Working knowledge of Dreamweaver and HTML as well as a passion to learn more about web design.
•Very talented in traditional and digital illustration in multiple mediums. Creates pet portraits and children’s illustrations in spare time.

Accomplishments
•Won Award of Merit for Illustration and Graphic Design categories in ECU’s juried Undergrad Show (Spring 2009)
•Won in Graphic Design and Illustration categories in ECU’s juried Rebel art show (Fall 2007, Fall 2008)
•Awarded Tran & Marilyn Gordley Art Scholarship. (Spring 2008)
•Illustrator for ECU’s literary magazine, Expressions. (Fall 2007)
•Awarded Lichtman Art Scholarship. (Spring 2007)
•East Carolina University’s Dean’ List. (2006–2009)
Illustrator for ECU’s art publication, The Rebel. (Spring 2007)

Education
Bachelor of Fine Arts with a dual concentration in Graphic Design and in Illustration and minor in Art History
East Carolina University Greenville, NC Magna Cum Laude (3.86 GPA) 2005–2009

Projects by Bethany Salisbury

Brochure & Publication Design
8 Files

Print Advertising
3 Files

Web Graphics & Eblasts
6 Files

Packaging Design
4 Files

Book & Magazine Design & Illustration
6 Files

Logo Design
5 Files

Label Design & Illustration
7 Files

Illustration
32 Files

Information Design
2 Files