Ben Harvey
BA(Hons) Degree in Product Design and NVQ ME&CAD — Plymouth, United Kingdom
There is a fundamental sociological problem with our inner cities. Our fast paced lives and corporate approach to measuring success is causing a lack of social empathy with our working society. Numerous social studies haves suggested that a sense of ownership and community can increase peoples happiness and wellbeing, and can be directly related to productivity. Hence the saying, ‘Happiness equals success.’ My goal was to use food as an incentive and social networking sites as a catalyst for nurturing a more positive state of mental health within the work place. From conducting a series of group exercises and visual research I developed the Likebar Food Outlet. Likebar’s slogan, ‘Share your voice with us and we will share our menu with you,’ allows consumers to suggest meals as a replacement to the lowest rated meal on the menu every month. This ensures that Likebar develops along with changes in demand over the year as well as generating cumulative data on seasonal preferences.
