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Design Strategy and Consumer Behavior.
I'm busy doing awesome things that get in the way of keeping my coroflot portfolio up to date. Check out my website (in all of its up to dateness) here. benlewiscreative.com
Developed a one piece display fixture through research and innovation to interface with both of the predominant retail display systems. This doubled production volume to reduce per unit cost. Used visual communication to convey complex ideas to Chinese factories, ensuring original design intent and product quality. Redesigned a helmet fit system, reducing the cost by over 50%. The result is a universal design which is operable with only one hand. Conceived, developed, and implemented a holistic brand solution for a high end apparel start up that spans the physical product, website interface, and social media. http://benlewiscreative.com
Creatively combined existing production methods to meet customer's design expectations and project budgets. Revitalized social media to expand our sales beyond our local market, earning national recognition on a sports blog with 23.4M unique hits per month. http://www.stamplify.com
Funded, organized, marketed, and managed a non profit bike shop start up. Publicly presented our values and services to the Auburn City Council to successfully battle legislation that stood in conflict with our mission statement. I worked closely with the Planning and Zoning Office to explore possible locations for the shop. http:/plainsmanbikes.org
Automated over a third of company projects to reduce CAD production time by over 80%. This allowed the company to meet customer demands without expanding its design team. http://www.elevations.com/
A cross cultural design workshop drawing students from Korea, China, Holland, Sweden, and the US. This experience provided an insight to different design philosophies as well as different regional cultures. Eight years later I can look back and say that as Americans, we had been culturally indoctrinated into a dogma of longer hours and fewer breaks. My specific undergraduate program focused more intently on the what than the why. We were trained to move forward and produce while our Asian and European counterparts were more dedicated to find out why we were producing and what needed to be produced.