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I'm very lucky to be able to make a living doing what I truly enjoy doing. Being able to turn ideas and goals into actions and results.
Catalog, brochure design and art direction
Ady Voltedge, Inc., Art Director
Branding, print, advertising, direct mail, website design, copywriting, art direction of photography and editing of materials. Marketing of economic development organizations, medical devices, business to business, the commercial food industry and professional organizations.
Here are some sample website designs
http://www.businessreadywi.com IEDA Gold Winner, GDUSA Winner
http://www.leapinc.biz/ GDUSA Winner, IEDC Winner
http://drumcountrybusiness.com/ 2011 Silver Addy Winner, GDUSA Winner
http://www.fromagination.com/ GDUSA Winner
Spectrum Brands, A. Art Director, 2003—2008
Supervised a team that updated and unified branding throughout the entire Rayovac brand, reduced costs, augmented and implemented marketing positions for the Rayovac brand.
Projects included: catalogs, packaging, branding, promotional materials, websites, displays, art direction of photography, conceptualization of presentations, instructional illustrations and animations.
Conceptualized and created the highly successful Rayovac “Power/Value Chart” marketing message still being used. The sales results lead to HUGE gains over one of the top two battery companies (Energizer & Duracell). Specifically the development of the bold alkaline graphics and messaging that directly contributed to a 7.5% increase (as of 2008 and still growing) in retail sales growth in a flat to declining market with three strong, national competitors.
In other words, “The development of the bold new alkaline graphics helped contribute to the success at retail. Fiscal Year 2008 Revenue plan was approximately $214M. Actual Fiscal Year 2008 Revenue came in at $230M according to Copa Cubes.”, Spectrum Brands Management.
By restructuring the type of work done by the in-house creative department and finding efficiencies, we saved the company over $979,600 over a four year span that would have been spent on outside vendors.
Created an in-house digital photo studio saving $30,000 in the first 4 months of use.
Gunter Advertising, Creative Resource Director, 1999—2003
Responsible for creating and supervising identities, promotions, direct mail, advertising campaigns, branding and re-branding efforts, and packaging design projects. I've worked with clients, photographers, production designers, freelancers, printers and vendors both international and domestic.
I've also acted as the account representative for most of the clients I have worked with.
Fiskars Products Group, Graphic Designer, 1992—1998
Worked with products ranging from school and craft supplies to lawn and garden products. Designing and producing merchandising, catalogs, art direction of photography, point of purchase, packaging graphics and packaging structure as well as product development and industrial design.
• Fluent in the Adobe Creative Suite
• Art direction of photography
• Microsoft Office Suite
• Skilled communication with vendors both domestic and international
• Knowledgeable of many fabrication and production techniques, including print, corrugated, label, plastic parts, fabric and graphic reproduction
• Illustration abilities
• Layout and design
• Art direction for photography and graphic design
• Web design
• Economic Development Marketing
• Consumer Packaged Goods Design
• Print Production
Commercial Art & Computer Graphics Associate Degree equivalent from Central Lakes College, Staples, Minnesota.
Many seminars and educational enrichment courses regarding software, leadership and organizational skills and enhanced creativity methods.
Please visit the following online portfolio to review samples of my work.
Central Lakes College