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Alliance Animated Web Banners
Key to the rollout and reinforcement of the Alliance Truck Parts rebrand was a strong online presence. Through five online trucking publications and Google Remarketing channels we established a dynamic online presence for Alliance by using engaging animated banners. Due to very restrictive file sizes – 50 Kb or less – I had to carefully craft the storytelling. I provided complete project creative development from concept to final production art including keyframe storyboards, Flash development direction and animated GIF creation.
