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  • Blanka Roundtree

    Creative Strategy Director

    Palm Harbor, FL

Creating brand-spanking-new user experiences, bringing brands to life (or back from the dead). Unleashing strategic vision and join forces with multimedia, crushing clichés, and hitting the refresh button on the stale status quo. I still believe it’s all about the end user and clients. I believe technology should solve problems, not create them. Work should be interesting, inspiring, so I want to work with creative, resourceful, brainy people.

Work Samples

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Work History

Blanka Roundtree Creative Strategy Director; Media Design Management; Creative Catalyst, Brand and Culture Specialist phone: 727.514.2054 email: blanka@blankacreative.com web: www.blankacreative.com www.artistikmagazine.com www.krop.com/blanka www.facebook.com/BlankaCreative www.linkedin.com/in/blankacreative http://blanka.posterous.com Professional Summary Over fifteen years of proven experience in a variety of settings, ranging from small, independent companies to national firms, combining distinctive design with the ability to manage, and independently plan large-scale, high-dollar projects. Leading creative teams in executing a strategic vision which resulted in company profitability and successful project outcome in addition to a client and customer satisfaction. Able to quickly adapt to unfamiliar situations, adjusting readily to changing priorities, rapidly learning new skills, communicating with a wide range of associates, and maintain a high degree of organization and professionalism. Achieving results in a fast-paced environment and working effectively with project teams. Fluent in 3 languages, which enhances the understanding of international markets. Expertise ~ Conceptual Development ~ Encompassing Innovation ~ Strategic Marketing ~ Project Management ~ Team Building ~ Research ~ Social Media & Design Management ~ Creative Art Direction & Award-Winning Design ~ Creative Leadership and Management ~ Managing highly sensitive matters ~ Communication and Translation skills between management and designers ~ Original Concepts ~ Visual Communications ~ Branding and Integrated Development ~ Image Manipulation ~ Promotion & Press Kits ~ Front End Web Design & Development Professional Achievements • CEA Marketing - Account Manager & Creative Strategy Director, 2011-Present Staying current with industry-changing technology, and the latest marketing strategies so that clients are always on the forefront. Developed and managed the implementation of advertising campaigns from concept to completion, ensured quality and accuracy.?~ Specializing in web and social media services with viable strategies that complement and enhance more traditional methods of advertising. ~ Mixed and balanced marketing plans for specific goals. Dynamic and impactful ways of communicating with target audience; through online video content, blogs, social media platforms including Facebook, Twitter, YouTube etc., personalized URLs, radio, television, print, direct mail, E-mail marketing, outdoor and displays. • The University of Tampa - Adjunct Professor, 2011-Present Beginning Digital Arts - an introduction to the usage of electronic and digital tools for artistic creations from an aesthetic and artistic point of view to expand the students’ creativity in the Digital Arts domain, with focus on Ai, Ps and ID. ?~ Curriculum development, design and instruction; implement, and maintain behavioral objectives and instructional materials. ?~ Instructional interventions through a process of analyzing, and evaluating course materials and needs. Course materials and activities are developed in a variety of media to best meet course objectives, including paper-based, computer-based, app-based, web-based, video, interactive simulation or classroom activities.. ?~ History, evolution and theory of current technologies, their potential as creative tools, contextualizing the software and hardware. • Artistik Magazine - Production Manager / Social Media, 2007-Present In 3 years, Artistik Magazine has grown from a small local student magazine to a significant publication with 25,000 quarterly distribution nationwide, capturing 12 college campus markets. ?~ In the position of a Production Manager/Social Media, Advertising/Promotions/Event planning and Brand management. Overseeing community, and customer relations. Serve as primary media contact, directing all publicity, consumer awareness, and image campaigns; develop media press kits and releases. ?~ Evaluate advertising and promotions to ensure campaign messaging aligns with strategic goals. Managing highly sensitive matters requiring compliance with strict regulations.Timely and courteous response to support issues, attention to detail and analysis of complex information. ?~ Instrumental collaborator in the initial branding of Artistik, contributing writer and provide creative consulting. ?~ Creative lead in Promotions and Marketing for Artistik Envy Competition - the search for creative genius in Tampa Bay. A reality series which focused on a competition between ten multimedia and graphic design students/alumni. • Blanka Creative - Creative Director, Brand Strategist 1996-2011 Developing branding and ROI driven strategic campaigns from concept to release. ?~ Leading projects from creative concept to final product. Effectively managing, implementing and coordinating digital media products and services, ensured campaigns remained focused and effective. Delivering quality, error-free work, saving companies over 50% on production cost. ?~ Creating the Experience Effect with Identity packages; Design; Apply and interpret qualitative methodologies to contribute to both brand strategy and communication development; Environmental graphics; Public relations; Networking and Social Media; Content Management for User Experience with User Centered design principles; Directing photo shoots; Photo re-touching and color correction; Ad concept and layout?~ Placing emphasis on design as a strategic tool, facilitating creativity, and collaboration in the global workplace; Proficiency in project management, communication, presentation, production work flow, leading clients in preparation, customer interaction and creative consultation. ?~ Present strategic recommendations to clients by organizing and leading development sessions; Designed layouts, digital executions, and color separations; Production of full color comps, color keys and match prints. All pre press and press checks;?~ Clientele includes Vanguard Protex Global, Masonite, Silicon Advantage, Blooming Place for Kids, BlC Special Markets Division, AdvaLite, American Line, Sullivan Advertising, WTSP CH10, Tampa Bay Performing Arts Center, MacAttitude, Sound Mosaic, and Ishai Creative Group. • IADT - Instructor Assistant and Graphic Designer, 2007-2010 Creative Thinking in Advertising and Design. ~ Collaborate on developing and implementing classroom activities and curse content materials. ~ Modeled effective oral and written communications that engaged the students, provide clarity, and improve student learning. ~ Demonstrated excellent motivational and instructional skills in a diverse and non-traditional environment, facilitated the efforts of diverse group. ~ Collateral material design, newsletters, brochures, posters, flyers, announcements and advertisements for school events; managed student portal; hosted special events and contests; conducted fundraisers. Provided excellent customer service to students and staff at Student Services Department. Education • MFA: Media Design Management, Magna Cum Laude; IADT, Tampa, FL, 2010 • BFA: Graphic Design and Visual Communication, Magna Cum Laude; IADT, Tampa, FL • BFA: Design & Fine Art, Cum Laude; The School of Graphic Arts, Bratislava, Slovakia Software Proficiency Cross platform proficient Mac and PC; Adobe Creative Suite – Photoshop, Illustrator, InDesign, Dreamweaver, Flash, Quark Express, MS Office, Painter, Director MX; HTML, Css, JavaScript, GIF animation, People Soft, BlackBoard, Basecamp Professional Contributions • Initiated and completed Global research on Creative Team Leadership in-2010. The data set for the study was collected from 316 participants and included all continents. The purpose of this exploratory research was to determine and examine strategies used by creative/art directors in the realm of creative team leadership. • Online panel member at the Center for Creative Leadership's - Leading Insights since 2009. • President of IADT Alumni Association,Tampa Chapter since 2010. • Panel review member for Senior Portfolio at IADT and UT, Tampa since 2009. • Advisory board member at Keiser University - Graphics and IT, and at IADT - Advertising and Design. Assisting with the curriculum review and revision, determining future program development, assuring that graduate’s skills stay current with employment needs since 2009. Languages Fluent in 3 languages: English, Slovak and Czech.


Academy of Fine Arts and Design, Bratislava International Academy of Design & Technology - Tampa, FL



AD2 Tampa Bay, AIGA, American Institute of Graphic Arts, Adobe InDesign UG, Center for Creative Leadership, Design Management Institute, Digital Media Group, IADT Alumni Association, National Association of Photoshop Professionals, Tampa Bay Advertising Federation, Tampa Bay Creative Suite UG


2007 Media Arts Design Expo - 2nd Place in Promotional Design 3rd Place in Interactive Design 1994 Advertising Specialty Institute 1st Place for Cover Design - Bic 2nd Place for AdvaLite Catalog 1993 Supplier Achievement 1st place for Bic SM Division Catalog