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This graphic compares the most preferred alcoholic beverage in America versus the most common illicit drug America. As a large-scale industrial process, beer-making is quite energy intensive and uses a great deal of potable water, itself a scarce resource in most parts of the world. As the world population continues to grow, energy and water will become more scrutinized. At the very least, growing cannabis requires significantly less energy and water all the while maintaining the ability to gainfully employ the same types of people necessary to make beer. Additionally, farmers can redirect crops from beer to food sources like wheat, corn, and soy. As a business model, small or large, growing cannabis presents opportunities to incorporate loops that could recover and reuse water while also taking advantage of the post-consumer waste for repackaging.