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Product Development Consultant at Canadian Tire

Bruce Cooper

Toronto, ONCanada
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  • About
  • About

    Product development professional with nine years' progressive experience in branding, product management and advanced technical design skills who manages the design and development of innovative, attractive, and high-margin housewares and consumer packaged goods.

    Specialties: Product development

    Bringing innovative products to market through trend analysis, sourcing and vendor management.

    Product Marketing

    Develop marketing plans and launch new product through sales analysis, product branding, packaging and merchandising.

    Technical/manufacturing

    Experience in design and mass production enabling identification of efficiencies and cost savings.

    Communication & Negotiation

    Successfully negotiates pricing, product improvements and timelines with vendors.

  • Education
    • Continuing Education Certificate Baking and Pastry Arts/Baker/Pastry Chef
      George Brown College
      2010 - 2013
      Learned advanced skills and techniques in breads, pastry, cookies, cakes, pies, healthy cooking and recipe development.
    • Bachelor Industrial Design
      Carleton University
      1999 - 2004
      Graduated with distinction
    • Art History
      Carleton University
      1997 - 1999
      Worked towards Bachelor before transfering to Industrial Design
  • Experience
    • Product Development Consultant
      Canadian Tire
      Jul 2013 - Present (12 years 11 months)
    • Product Development Consultant
      Bruce Cooper Product Development
      Nov 2011 - Jul 2013 (1 year 8 months)
      Expertise in sourcing, product development, packaging development, assortment planning, vendor negotiations, merchandising, and presentation preparation.

      - Sourced and developed private-label and national brand appliances for US-based retailers including factory negotiations, client sales presentations, creation of manuals, testing protocols and production supervision.
      - Developed strategy and sourced replacement products as part of a gadget category refresh for a national retailer with over 750 stores.
    • Product Developer
      Joseph Mimran & Associates
      Apr 2007 - Nov 2011 (4 years 7 months)
      - Joseph Mimran & Associates is the product development and buying office for housewares at Loblaws, sourcing and developing product for the PC at Home and Everyday Essentials brands.
      - Categories: appliances, cookware, bakeware, kitchen gadgets, water filtration, storage, spice, patio and barbecue

      Responsibilities
      - Sourced/bought all product for cookware, bakeware and appliance planograms for 600+ Loblaw stores.
      - Developed product worth $83M in total retail sales in 2010.
      Researched factory direct vendors and identified new products for seasonal and in-line assortments.
      - Negotiated improved pricing of existing and new products to increase profit margin and sales.
      - Developed packaging and marketing material by directing the graphic design team, PC test kitchen, copywriters and translators.
      - Reviewed and approved third-party quality testing results and printer proofs for quality control;
      - Managed offshore and domestic vendors to ensure ship dates were met and product reaches stores on time.
      - Revised planograms and set-ups at concept stores for a more customer-focused layout.

      Achievements
      - Sourced new and innovative water pitchers to compete with market-leading Brita line, increasing pitcher sales by 43%, filter sales by 37% and gross profit by 23% from 2008 to 2010.
      - Increased kitchen gadget sales by 50% in concept stores by rationalizing kitchen gadget planogram, eliminating under-performing products and introducing top national brands.
      - Generated 20% sales increase in fondue category from 2008 to 2010 by introducing a new PC-branded product line from a single Asian factory-direct source in place of national brand products.
      - Took an outdated lunch kit and food storage category and refreshed all private label items, resulting in a 11% increase in sales and 12% increase in profit over last year during the key back-to-school season.
    • Specials Designer
      Teknion
      Apr 2005 - Apr 2007 (2 years)
      Responsibilities
      - Managed custom office furniture and interior orders, with a special focus on accessories and architectural products.
      - Conceptualized, designed and engineered products based on client specifications and international safety and accessibility standards.
      - Coordinated pricing, modelling, testing, manufacturing and factory/on-site assembly.
      - Worked with clients and sales managers to identify cost savings opportunities.
      - Met with suppliers to assess and test new materials and technologies and explore usage possibilities.

      Achievements
      - Using SolidWorks, designed and engineered “Smart Glass” window panelling system for executive boardrooms of Fortune 500 company.
      - Designed and engineered flexible data cabling system for top video gaming company.
    • Designer
      Freelance Designer
      May 2004 - Apr 2005 (11 months)
      - Created concepts for new products, including emergency lights and branded conveyer belt housing.
      - Produced technical drawings for manufacturing.
      - Designed presentations and CAD renderings in Adobe Illustrator and Photoshop.
    • Teaching Assistant
      Carleton University
      2002 - 2004 (2 years)
    • Designer
      Browne and Company - Cuisipro Division
      May 2002 - Aug 2003 (1 year 3 months)
      Responsibilities
      - Brought unique, stylish, and functional kitchen tools and housewares to market for Cuisipro brand.
      - Conceptualized and developed products and product lines for Williams-Sonoma.

      Achievements
      - Designed in-line stainless steel measuring cups and spoons for Williams-Sonoma.
      - Conceptualized and designed Cuisipro “Mighty Magnet” line.
  • Skills
    • Design Management
    • Industrial Design
  • Elsewhere on the Web
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  • On Coroflot
    @BruceCooper3, member since 2012
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