Lendal is a company out of Rochester that sells top of the line kayaking paddles. I was hired to create an entirely new website for them. This is the home page. It is outfitted with a slideshow, a sliding showcase and three wells near the bottom.
This is the "Dealers" page. It serves to show the user all of Lendal's dealers and their locations. It scrolls up and down and each section expands when clicked.
This is the expanded view. It opens up to a slideshow view and displays more information. from here the user can scroll through more slides or visit the dealer's official website. they can also click the location button to bring up google maps to show the exact location.
This is one page of three that showcase Lendal's main products. There is an image that shows the product. Under that image is a description of the product and the specific functionality. When clicked the column expands.
This is the paddle wizard. The purpose of this is to help people who are not sure what kind of paddle they should be looking to buy.
The user fills out the form and submits. The paddle or paddles best suited for them are displayed as well as some useful information on what type of shaft and grip they should be getting. All logic and programming was done by me.
This is the store page. It has a large image on the left showing the product in detail. On the right is the description and multiple choices the customer can make when customizing their paddle.
This is an example of a more simple store format that handles all of the sites accessory products.
In the top right of the site at all times the customer's shopping cart is available.
Cart View. Customer can see the details of everything they are about to order and proceed to checkout.
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Lendal Paddles (Work in Progress)
I was responsible for designing and developing an ecommerce website from the ground up for a company in Rochester. The website features user accounts, forums, comments, an online store and CMS capabilities. Employees were given the ability to easily create and organize content. I also created digital art assets for the website as well as product advertisements.