Resumé

CASEY SHAGENA {cshagena@gmail.com}
SKILLS OVERVIEW
Design & Creative Strategy
Art Direction
Trend & Competitive Analysis
Packaging Design & Concept Development
Product Rendering / Illustration
Branding / Brand Management
Project Management Team Management
Pricing Analysis
Vendor Development
Budget Creation / Management
Competitive Positioning Analysis
EXPERIENCE
{Art Director} Tru Fragrance and Beauty (formerly Romane Fragrances) 2007-Present                                          Private Label and License Clients: Charlotte Russe, Buckle, Francesca’s Collections, rue 21, Tilly’s, Anchor Blue, Apple Bottoms by Nelly, St. John Knits, Charming Charlie, Forever 21, Ardene, Crash & Burn, Vanity Shops, Styles for Less, Sonia Kashuk for Target, Justice, Neiman Marcus, YM Inc, Affliction, Paramount Pictures, Peter Millar, RMCC, Star Western, Ratner, Sally Beauty, Von Maur, Pac Sun, Rock Revival 
Concept Work:LL Bean, CATO, Coldwater Creek, Fredericks of Hollywood, Vera Bradley, Men's Warehouse, Cinda B, Dots, Dolly Parton, Glory for Girls, Cinda B, Regis Corp, HEB, Wet Seal, Nickelodeon, Hurley, BCBG, Twilight (ImaStar)
RESPONSIBILITIES :
• Art Director, Senior Designer and supervisor of the design department; lead 6-10 direct reports and manage all creative materials for product design cycles spanning multiple successful product launches over 5 years
• Create and manage departmental budget, technology planning and creative business goals & objectives for the creative team
• Review, assign and ensure all deadlines, quality, and regulatory industry standards are met for the department
• Leadership: Career path development, mentorship, brief writing
• Product Design: strategy and positioning, art direction, trend and competitor analysis, naming, packaging, illustration, logo development, specification, art production (primary, secondary, body care, GWP, sets, ancillaries, cosmetics)
• Graphic Design: Point of Purchase, in-store training material, sell sheets/order forms, launch collateral
• Digital Design: Web banners, email blasts, photography retouching for online
• Product Development: Manage vendors, quotes, and COG budgets for print, packaging, POP & displays, overseas embellishments, soft goods, 3D technicals, bottle decoration, photography
• Tradeshow Marketing: booth design, direct mail
• Tru Fragrance and Beauty Rebranding: Art Direction and implementation of new website, logo, brand materials, developed brand guidelines • Design and coordination of build-out for a new state-of-the-art company facility
 
{Product Development Coordinator / Product Designer} Fibre-Craft Materials Corp. 2006-2007
Retail Clients: Wal-Mart, Michaels, Jo-Ann Fabrics, Target
RESPONSIBILITIES:
• Designed children’s arts & crafts products including stickers, soft goods, play kits, cut & sew for dolls, and holiday sets
• Created product specifications that met vendor requirements
• Solicited and managed quotes across product lines to meet COG and marketing financial objectives
• Developed Bill of Materials to ensure products met assembly and pack out requirements • Quality checked and managed pre-production samples
• Managed and retouched product photography for product development
 
SOFTWARE Expert level of proficiency in Adobe Creative Suite CS4, proficient in Microsoft Project, Acrobat, Excel, Powerpoint, Word, Basecamp
 
EDUCATION
{Illinois Institute of Art Chicago}
BFA Fashion Design / Focus in Product Design and Development 2006
Ongoing Adobe Online Training
Ongoing fragrance training and beauty trend seminars with top NYC fragrance houses
Photography training
Attend annual design, branding and industry conferences (Fuse, AIGA, HOW, HBA, Luxe Pack, Pack Expo)

Projects by Casey Shagena