qView Full Size
The restaurant is what made this special. The owner is an incredibly creative person and he designed, remodeled and built every piece within the restaurant from the custom bar, tables, chairs and patio to the swirl design on the ceiling. After my initial meeting and a lot of guacamole, I had the idea to base the entire rebrand off of that ceiling treatment. At first glance you would think it was made of tin, but Nico the owner created every swirl of the 1,000 square foot ceiling with his own fingers. The attention to detail and symmetry was incredible and I knew all that personality had to show through in his website, menus, and print collateral. Bringing small, personal elements of the client into a design is really what I think differentiates good design from exceptional design and makes them unique to the client. Laid out in Adobe inDesign, bringing in elements from Illustrator and Photoshop.