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U.S. Department of Energy - Earth Day 2011 - Table Tents for use in the Department of Energy's cafeteria. This seemed like a simple piece, but the layout was what made it special.
All of the collateral was laid out in Adobe inDesign. It's funny, but clients never really understand just what makes the design work. Earth Day/Week is crazy and constantly changing and updating. This flip table-top card is what made everything work. So seemingly simple, but the text on the second side was the agenda used on all of the posters. We had 8 different posters and 2 agendas, 1 for each location. This second side and inDesign file was linked to 4 posters for each location so that when DOE made last minute changes we only had to make them in 1 or two files, then simply update our links for the other posters and reprint the 11x17s as needed. This idea is what enabled our team to make those frantic last minute changes and ensure they were accurate across 8 files.