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For JPM-Guardians command wall I provided the creative direction and design for the 40' length of wall and wanted to design something that was aesthetically pleasing, brand focused and flexible. The design consisted of a background mural built utilizing pieces from the corporate brand, such as the camo pattern, colors, and images. Then it was broken up into Individual sections: personal achievement, the command and our products.
The design again echos the layout of several of their collateral pieces and the images are meant to give the idea that the soldier is thinking about those things and their flowing out of and into him.
All the sections were created so they could be updated; some more easily than others, but even the background wallpaper is re-positionable for up to 2 years. The images are all under 11x17 and can be re-printed and re-mounted in-house. The products and missions are all mounted on stand-offs and can be replaced, or repositioned if a mission or product changes.