Creative Director — Bel Air, MD
I’ve been a designer for over 11 years. Every experience I’ve had has taught me a lot about how marketing and design SHOULD both work together, and fit within the brand in order to drive traffic and revenue.
I have a very diverse background, and have had the experience of providing design and direction for government, public agencies as well as non-profits on projects ranging from branding, logo design, flyers, graphic & web design, brochures, posters and banners to 20’ trade show displays.
FOLLOW ME
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twitter: http://twitter.com/rightbraintech
linkedin: http://www.linkedin.com/in/chrisbusinsky
DESIGN EXPERIENCE
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Camber / US Army - JPM Guardian 09/11 - Present
Senior Graphic Designer / Communications Manager
While at Guardian I performed a complete re-brand of their image as well as a new set of marketing collateral including, but not limited to: Brochures, Posters, Trade Show Display, Flyers, Presentation Templates and also a set of branding guidelines for proper use. After implementing the new brand I moved to fill a key role within the organization as the Communications Manager. During this time, I worked directly with the Marketing Director to re-write the Strategic Communication Plan and develop a communications strategy for the organization.
- Designed, developed and wrote 60 percent of the Communications strategy and plan, incorporating 3 channels to effectively disseminate their message
- Worked with the organization to develop and implement a social media strategy which incorporated photos, video, press releases and strategic posts to portray a positive image of Guardian
- Ghost wrote numerous press releases and articles for magazines including Chem Bio Quarterly, ASA ALT Technology and Border Defense
- Developed the ‘Interagency Connection’ through LinkedIn. This is a cross agency group which enables partners to connect and collaborate with partners across the DoD, DHS and CBP. This strategy included laying out a plan for blog posts with partners and moderating new members, and posts. This group was instrumental in breaking down barriers for requirements development within the DoD and DHS
- Complete re-brand of Guardian, which included, a logo refresh, brochures, flyers, posters, trade show display, banners, folder design, presentation templates and a set of branding guidelines for the organization
- Provided direct graphic support to the Project Manager for JPM-Guardian
PROJECT ENHANCEMENT CORPORATION 01/09 - 09/11
Senior Graphic Designer / Communications Manager
Provide design and communications support for the entire company by interpreting the needs of each task and developing a plan that represents the clients / company in the most creative way possible.
- Design and manage print, web design and multimedia design solutions for external clients including the U.S. Department of Energy using Adobe Creative Suite CS of tools including Adobe inDesign, Adobe Photoshop, HTML, Flash, Powerpoint.
- Create brand focused solutions that include but aren’t limited to, Logos, Brochures, Trade Show Design, Flyers and Posters, Web Design and Multimedia Presentations.
- Design and develop print branding for numerous projects within the Department of Energy (DOE) and other government clients and contracts.
- Develop internal and external design and communication plans that utilize new media tools such as Twitter, YouTube and email to drive traffic and establish the corporate brand.
- Web and Multimedia design using the Drupal CMS for three offices within the DOE.
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CreditXpert Inc. 04/2007 - 11/08
Creative Director / Senior Graphic Designer / User Interface Designer
Provide design, creative direction and user interface design for the company while setting branding policy for usage of the CreditXpert brand by external clients.
- Create print as well as online marketing materials including, but not limited to Brochures, Flyers, Web Pages, Banner Ads and Tradeshow Displays.
- Design and HTML coding for web and software applications.
- Work extensively with ExactTarget, Constant Contact and Mail Chimp to design, code and develop email marketing campaigns, tracking through Google Analytics, integration and viral marketing solutions for internal and external use.
- Create User Interface design and layout concepts for all new software applications.
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BATTELLE MEMORIAL INSTITUTE 03/2001 - 04/2007
Senior Graphic Designer
Provide design support for multiple offices as well as managing the Communications department for its Aberdeen office, all the while working closely with the corporate office to make sure brand and messaging was consistent.
- Provide creative direction to multiple designers, including technical editors, conference managers and web designers.
- Project manager for multiple projects.
- Business development for Communications Group to internal and external clients, effectively increasing the business for the group enabling us to hire more designers.
- Work with various government, environmental, R&D and corporate clients to research, design and develop artwork that successfully represents the overall concept for the project.
- Use Adobe inDesign, Illustrator, QuarkXpress and various other design programs to create complex layouts and or artwork, which were both functional and scalable.
- Create various posters, brochures and display graphics for numerous trade shows and events.
- Used Macromedia Flash to create unique interactive websites and training CD’s, which included video and motion graphics.
- Interface with offset printers and display companies to create complex print artwork.
- Edit digital video using Final Cut Pro.
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FREELANCE / CONTRACT WORK 01/1997 - 01/09
Work with clients to develop and market various types of print and web media including but not limited to magazine spreads, internet advertising, website design, trade show displays, posters and brochures.
- Provide all art direction on layouts and photo shoots.
- Create customized web solutions using Joomla content management tool.
- Utilize email marketing solutions as well as new media tools to design cost effective marketing geared towards solutions for small businesses.