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  • Colin Roberts

    Sr. Industrial Designer

    Madison, WI

I think the primary goal of the Industrial Designer is to adapt technology to the human need.

Work Samples

  • ClearWell Senior Capstone Project

Work History

Fiskars Americas Madison, WI 3/09 - Present Industrial Designer Garden, Outdoor Living, School, Office and Craft Work directly with Design Engineers and Product Marketers to create unique user oriented cutting tools, from preschool scissors to lawn mowers and everything in between. We also work on a number of peripheral craft and garden products like stamps, rain barrels, and shovels etc. Daily Work: sketch ideation Illustrator line work refinement Photoshop renders directed cross functional brainstorming Solidworks sketch models proof of concept prototypes managing all prototype part outsourcing rapid prototype finish, paint and assembly renders from cad (Photoview 360) Seasonal Work: developing visual design language ethnographic interviews blue sky brainstorms trend and color studies managing sponsored projects with universities -M3 Design inc. 575 Round Rock West Drive, Suite 100 Austin, TX 78681 50+ employee product development firm. Helped research, analyze, and create trend presentation. Designed gravity feed pet food/water feeder. Visualization of mechanical engineering solutions -Nike One Bowerman Drive Beaverton, OR 97005 Club Design Intern summer 07 200 interns chosen of 16000 applicants Worked at Nike's world headquarters: directly with product marketers and engineers to develop putters. Designed line extension of upcoming premium putter line (4 clubs). Designed recreational value line of putters (8 clubs). Researched with product line management intern, and presented to Club Team the future kids golf club market strategies and product opportunities. -Worrell Inc. 1414 Marshall Street N.E. Minneapolis, MN 55413 1/07-3/07 Design Co-op. Worked with designers on consumer and commercial electronics in the primary ideation stages. Worked on blue sky projects. Redesigned scanning touch communicator for disabled children. -Adidas America 5055 N. Greeley Ave. Portland, OR 97217 6/06-9/06 Footwear Design Co-Op Worked with Basketball footwear team, concepting unified traction stories. Designed blue sky intelligent basketball footwear and presented designs to design department. -K-Swiss 31248 Oak Crest Dr. Westlake Village, CA 91361 1/06-3/06 Footwear Design Co-Op Designed 3 uppers for shoes of various categories. Two went through development and were sampled one was brought to market. Designed limited edition shoe with skeletal technology. Designed hardware logos for existing shoe. *Multi-Disciplinary/ Sponsored Studios* *Mead Five Star: Multidisciplinary Marketing/ ID *UC Medical Device innovation: Biomedical Engineering/ ID *Haag Streit: Ophthalmologist work station. *UC Solar Decathlon: Architecture, Interior design, Mechanical engineering, ID


  • University of Cincinnati

    • Bachelors of Science Industrial Design
    • 2003 - 2008



Good Design: Fiskars Cuts+More* Good Design: Fiskars Everywher Punch* Good Design: Fiskars LED Paper Trimmer* Golf Digest Hot List: Nike IC 20-20a putter* Southern Ohio IDSA- Silver Thesis* 2007 Solar decathalon* Tae Kwon Do Black Belt