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  • Connie Arnsman

    Graphic Designer/Director

    Schoolcraft, MI

An experienced designer with advanced skills in conceptualizing and creative direction. Over ten years experience and design mastery in: graphic design, illustration, photography, advertising, merchandising, packaging, fashion, print, pattern and typography. Strong sense of style with a proven track record of translating trend research into innovative communication and design.

Work Samples

  • Borroughs Museum Print Direction Design Photography Catalogs and Brochures

  • Borroughs Library Storage Print Catalog Direction Design Photography

  • Illustration

Work History

CONNIE ARNSMAN 5489 Phiant Avenue Schoolcraft, MI 49087 Phone 269.598.3348 email connnie@arnsmandesign.com Portfolio Website http://www.arnsmandesign.com TECHNICAL SKILLS Adobe Creative Suite 5.5 Adobe Photoshop Adobe Illustrator Adobe Acrobat InDesign MS PowerPoint Keynote Adobe PageMaker Quark MS Word MS Excel CorelDraw Dreamweaver Digital & Film Photography/Post Editing Project Management Copywriting/Editing Creative Direction Prepress & Production Market Research Strategic Negotiation Business/Communication/Skills Training/Management CREATIVE EQUITY & VALUE • Tenacious, detailed, highest standards in developing fresh and marketable concepts. Consistency in directing visual identity with an extensive focus in: product design, development, brand creation, promotion, research, social media and specialty trends in the marketplace. • Strong collaborative, technical coordination and interpersonal communication skills. Exceptional listener, effectively able to convey clear verbal and written information ensuring project design and logistics meet scope and intent. I deploy an innovative, inspired, dynamic and appropriate approach with proven results leading cross-functional partners in a team environment. • Strong visualization and management skills. Highly organized, self-motivated, pro-active, deadline and budget conscious. Flexible while working on multiple projects, judiciously shifting priorities. Strengths include: effective decision making, critical thinking, communicating, organizing and planning. • Strategic thinker and team communicator, offering a track record of identifying and contributing to revenue generation and alliance/partner building. Proactive in developing efficient internal initiatives, seeking continual measures for cost reduction, optimization, innovation and process improvement. Ability to strategically analyze and identify untapped market potential, streamlining procedures and making effective use of all available resources to increase ROI. • Ease in building and growing client, vendor, printer, supplier, agency and freelance relationships. Expertise in negotiating and recognizing potential growth opportunities for business development in trade licensing, cross-platform partnering, strategic marketing alliances and contract distributor agreements. • Proven skills in project management from concept to output and everything in-between including: creative direction, design, photography, illustration, writing, editing and special effects. Knowledge and practical usage of marketing research, technical data, formats, files, optimization and extensions for print and multimedia. Thorough understanding of printing and specialty production processes, research, quotes, proposals and project budgets. EDUCATION Bachelor of Science - Graphic Design Major, Graphic Arts Minor Western Michigan University, Kalamazoo, Michigan Honors: Dean’s List Postgraduate - Visual Communications Advanced Technology Center for New Media, KVCC, Kalamazoo, Michigan 2001-2009 Course Updates- Quark, Design, Illustrator, Photoshop, Prepress, Print & Web Design Attend Conferences for Adobe Creative Suite Users PROFESSIONAL EXPERIENCE Arnsman Design & Creative Solutions, Schoolcraft, MI 6/2000 - present Freelance graphic designer and principle of Arnsman Design & Creative Solutions-a strategic graphic design and communications firm specializing in building partnerships; creating unique and effective marketing/branding solutions through effective communication and design. Services include: consulting, graphic design, illustration, photography, production and project management. Graphic Design Specialist/Creative Director, Borroughs Corporation, Kalamazoo, MI 7/2006 - 1/2009 Senior Graphic Design Specialist and Creative Director. Reporting to the Vice President of Sales and Marketing. Responsible for complete oversight and production of design, marketing, and team creative functions including: marketing initiatives, creative development and commercial printing budget for six product divisions of national storage stystems manufacturing company. Directed projects from creative concepts through production, proactively meeting scope and budget. Implemented consistent branding and marketing solutions for six distinct divisions: Office Products, Industrial and Automotive, Aisle-Saver® Mobile and RecordMaster® Filing Systems, Wilsonstak™ Library Division, OEM and Museum Storage Solutions. Initiated new brands and trademarks including: Synergy Series™, Pro Series and B-Span. Launched extranet and intranet Sharepoint sites in coordinated effort with IT department. Maintained server portals with current news, bulletins, gallery photos, documents, and modules for download. Managed UPS and literature fulfillment. Supervised and allocated literature stock quantities. Created interactive literature request forms to expedite fulfillment process. Authored and implemented photography release forms, web authoring and linking forms and documents for copyright and trademark usage. Managed network server archives and complete visual library. Revised out-dated advertising print collateral, created and launched brand renovations-elevating corporate image, revenue and market presence. Created, authored and directed high quality external design collateral, illustration, photography, editorial/technical writing, advertising and promotional/educational materials. Managed projects with teams in sales, engineering and technical support. Designed graphic displays for package and trade show exhibits, POP, web ads, direct mail, catalogs, brochures, price lists, binders, posters, sell sheets, case studies, forms, signs, technical/specification documents and installation manuals. Authored and designed internal documents for human resources, accounting, and purchasing. Photographed products and installations, both on and off-site. Notable locations include: The Field Museum in Chicago, The Philadelphia Museum of Art, Philadelphia City Hall and Glencairn Museum. Hired and managed contract support for special projects. Directed the work of junior staff designers and marketing coordinator in day-to-day marketing initiatives. Created marketing plans and objectives with regional and product managers. Organized meetings, provided sales tools and presentations to dealer/distributor network. Lead project meetings with IT, engineering, and technical support. Managed internal and external resources while assessing design priorities for successful launch. Managed all commercial printing and project details, including scope, prepress and budget. Implemented best practices and negotiated purchase order pricing for projects. Directed printers, vendors, agencies, employees and contract staff. Specified formats, papers, inks and specialty printing techniques. Approved all proofs and attended all press checks. Built business by cultivating positive relationships, applying design mastery, technical direction and project management skills to achieve initiatives. Interior Designer & Sales, American Signature, Inc., Kalamazoo, MI 3/2003 -4/2006 Interior design, sales presentation, and customer service. Sold home furnishings products and services in medium, value-priced, home furnishings retail environment. Top 10% sales team. Exemplary skills in marketing products and services, promotions, advertising, merchandising, and order processing. Excellent presentation and communication skills. Grew business and corporate clients. Interior Design & Sales, Vermeulen’s Furniture, Kalamazoo, MI 5/1997 - 3/2003 Sold and serviced home furnishings to residential and commercial customer base. Consulted clients in space planning, color selection and design. Daily contact with clients, product manufacturers and sales representatives. Thorough product and construction knowledge of over 50 furniture brands in inventory. Skilled in order processing, invoicing, shipping, advertising and merchandising. Maintained and exceeded sales quotas in 100% commission structure. Clearly communicated product features and benefits. Actively researched ongoing and upcoming trends in the design marketplace. Design Specialist/Trainer, Art Van Furniture Inc., Kalamazoo, MI 8/1991 -5/1997 Sold to and serviced clients at Michigan’s largest mid-priced home furnishings retailer. Held consistent top 10% sales ranking. Thorough knowledge of products, advertising and merchandising. Advanced to Sales/Product Trainer and Leather Specialist. Business travel to Italy with executive branch of corporation to vendor facilities. Launched and presented new product training seminars for company staff. Graphic Designer, Aero Detroit/SBC Communications, Kalamazoo, MI — 6/1988 - 6/1991 Contract graphic designer of print collateral and advertising. Directed and designed high quality print design and advertising for SBC Communications, keeping within scope and budget. Managed large production of pre-press and print production assignments. Complete oversight and project management from concept to pre-press to production. Created concept advertising and direct mail using skills in digital graphic design, typography and illustration with Mac operating system and software. Produced fresh concepts for company sales representatives, promotions and proposals. Developed new display advertising, logotypes and trademarks for advertisers. Maintained server files, equipment and supplies with vendors. Effectively managed work flow for quality print production. Updated display advertising for Michigan directories-increasing revenue. References & print samples available upon interview. Website portfolio- http://www.arnsmandesign.com


Western Michigan University



Advanced Technology Center for New Media, KVCC MI


Color Finalist Published in the hardcover book "Best of Photography 2011" by Serbin Communications.