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2013 Photography: Head-tube and cable entry shaping...
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2013 Photography: Integrated seat-post and Top-tube shaping...
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Theo Bos winning aboard the 2012 TCR Advanced SL...
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Defining Direction - What does the new TCR lineup embody?
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Derived - Motion lines are derived from influential characters...setting the design tone and attitude...
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Segments: Sketch - The forward motion and buildup of energy that is TCR...
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Good or bad...color and graphics need explorations :-)
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Dialed in... - A Rabobank mechanic sets up a prototype TCR for a rider...
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Rabo Testing - Prototype testing with the Professional Rabobank Team...
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In the flesh - Product Launch of 2012 Road. Photo by Jake Orness
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Refined ISP - Product Launch of 2012 Road. Photo by Jake Orness
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Maiden voyages... - Product Launch of 2012 Road. Photo by Jake Orness
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Internal cable routing... - Product Launch of 2012 Road. Photo by Jake Orness
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Advanced and SL - Product Launch of 2012 Road. Photo by Jake Orness
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OverDrive2 aiding in descending... - Product Launch of 2012 Road. Photo by Jake Orness
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Designing an experience - Product Launch of 2012 Road. Photo by Jake Orness
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TCR Advanced Ultegra Di2
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2012 TCR Advanced SL - Taking the TCR series to another level...
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2013 Photography: Megadrive and Overdrive2 profiles...
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Robert Gesink aboard the TCR Advanced SL in Mallorca...

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