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The new Defy series from Giant provides the consumer with all the tools necessary to complete any ride.
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Robust yet elegant forms mesh with sporty graphics.
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The design language of the 2015 model year of Giant's Road Products: Dynamic Flow
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Initial sketches for creating the character of Defy.
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Three key technologies added to Defy:
-DFuse Seatpost
-Disc Brake
-Integrated Compliance system
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Being authentic. Through great form development and carbon lay-ups, we did not need to rely on "gimmicks" to create comfort on this bike.
-Sketch by BK Kang
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The right shaping on the seat-stays can make a huge difference in compliance for the rider.
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The integration of disc brakes on Defy was a new feature for 2015.
-Sketch by BK Kang
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Initial graphic exploration to further establish the appeal of the Defy.
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Hidden Technology. Through thoughtful form development and concurrent engineering, the new Defy elevates the cycling experience.
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Even with the integration of disc brakes (and tabs), the 2015 Defy dropped 150 grams in weight over the previous version. Some areas of weight-loss in red.
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Development renderings to better judge the integration of form and graphics.
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Sizing, checking and altering graphics for the cleanest fit possible.
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Telling a story through graphics. Allowing certain swatches and colors illuminate where road vibration is being transmitted away from the rider.
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All weather conditions.
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Taking flight...
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Climbs and Descents will be conquered.
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Second in line: Defy Advanced SL 1
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Lower in the range: Defy Advanced 3
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2015 Defy
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July 2014: Product Launch in Pitlochry, Scotland.

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