MCC needed a pocket folder which would be contemporary, elegant and appealing to various target markets. The logo (which has since evolved and changed) was blind embossed on a textured stock. Neenah classic columns paper was chosen for its timeless and classic appeal.
This tiffany promotion blended branding between what had been established for MCC along with Tiffany's distinctive blue. Existing client photo assets were incorporated with a royalty free image found of a "Tiffany" looking box. It was important for this design to be simple, elegant and distinctive.
The 22x28 poster (right) was designed first using client supplied assets and copy. The goal was to create an elegant, eye-catching display for The Taste of MCC event. Typefaces, color palette and photo treatment were all part of the brand guidelines established at the time. A matching business card and handout were created as well. For added brand familiarity and visual richness, the background was designed to mimic the pocket folder paper texture.
The client knew exactly what they wanted for this promotion – a Pinterest "esque" look and feel. We began by designing an icon for MCC that would appeal to the bride market by incorporating a diamond ring. The print ad layout looked like a pinned Pinterest page highlighting client supplied photography highlighting each of the local vendors that would be at the event. Online banners were created based on the final print ad design.
The brand direction has shifted over the past few years per direction from the client. These ads showcase that transition in print advertising from left to right (far right is the present day design). The logo treatment, layout, color palette, background textures and corporate typefaces have all changed. Most noticeable is the shift from a color palette of rich blacks and yellows to a more white, muted gray and blue. The goal has been to relay a more current and contemporary brand that coincides with their recently redesigned website.
This retractable banner was designed early on for wedding expos, when MCC was using the green and gold logo. The overarching theme of "very... extraordinary" (along with other descriptive words elevating the brand) was used for many of the marketing materials produced.
MCC wanted an elegant and contemporary design reflective of their current rebranding efforts. A soft touch paper with a high gloss varnish was recommended to offer a distinctive look and feel.
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Manchester Country Club
In 2013, I began working with Manchester Country Club to help develop and establish a consistent brand look in their marketing materials. Through the years there has been an evolution of the brand based on client requests to continually remain current in the competitive market. Using client provided copy and assets, an recommended design concepts were cohesive and consistent across all forms of media.
Projects have included: pocket folder, direct mail, newsletters, print advertising, online digital banners, large format posters and retractable banners.
