NextStep Bionics & Prosthetics required a rebranding based on the company's technological growth. Based on findings compiled by H Communications, the creative was developed and applied to all...
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The photos in this full page ad were chosen to showcase clients successfully moving in activities many take for granted. The goal was to showcase an improved quality of life. To reinforce the messaging, the photos are emulating movement similar to steps elevating up and down. Rich colors were chosen to add depth along with silhouetting the runner to bring motion to the forefront.
The client had an existing booth that they wanted to create updated graphics for. The header and three panels are velcroed to the fabric display as is the podium graphic. NextStep currently display each of these panels in their lobby and hallway at their corporate office location. The Boston Strong graphic was designed in support of the victims at the Boston Marathon tragedy. Several of those injured became clients of NSBP. The display was meant as a visual representation of a technologically advanced company whose expertise and compassion made a difference in their clients lives. Visually, the established brand identity was carried over by silhouetting and masking images within the squares with rounded corners.
The trade show display graphics were liked so much, they were adapted to work as a retractable banner for various PR events.
This file folder was designed to be handed out at trade show events so that attendees would have added value in a functional piece. The hope was the file folder would be saved and used at home or work.
Merchandising within several of the locations has been ongoing in Phases. The design implemented in Newton was adapted to the Manchester office. Each location has a completely different footprint so the design needed flexibility in adapting to the challenges within each space. Initially the layout was presented in pdf format and then provided to the installer to use as a guide for the hallway. As tours are given, each section of the corridor tells a story and has a specific theme on each wall. Visually the photos are staggered to show the ups and downs that clients will often feel in their road to recovery. Material used to showcase the client supplied photography varied in size, thickness and distance from the wall adding to the dynamic flow of the design.
Various obstructions on the wall throughout the corridor needed to be worked into the design.
A combination of acrylic, vinyl and carbon material was used for material on each section of the corridor.
The hero photo on each wall is representative of the success their clients and employees have achieved.
The mission statement is proudly displayed in the entryway of both offices.
A 3-dimensional logo was recommended for the lobby area in each location with the tagline flush mount to the wall with the remaining 3-dimensional letters and mark mounted to the wall with standoffs to give more depth.
This wall is found at the Newton, MA location. The room is used for PR events as well as a work room for clients during physical therapy sessions. The goal was two-fold: design a backdrop for photos taken during PR events as well as creating a motivational setting for clients. It was important for the logo to be at the center with positive words such as: stamina, perseverance, courage and tenacity surrounding it.