Design direction and styling of commercially viable soft home products, Artistic abilities, Digital and screen prints, Surface pattern, Weaving and Yarn dyed design development, Various embroidery techniques, Engineered, Consumer and category trend spotting, Business Development, Merchandising, Product costing, Strategy & Planning and Design Management

Work Samples

  • Printed Kitchen Rug

  • Rug

  • Bedding

Work History

  • Design & Product Development Head

    • Chesapeake Merchandising Inc. (USA based Importer)
    • Present

    Key products - Table linen, Bed spreads, Shower curtain, Bath mat, Kitchen mats & Scatter/Accent Rug Buyers Collaborated - All major and medium US retailers Design Strength - Order generated worth USD 6 million on the products I designed/introduced in the first year. Traveled to US market week, Heimtextil-Frankfurt and Domotex-Hannover. Work with India, China and Turkey vendors. Mridul International Pvt. Ltd. (home furnishing manufacturing company)

Education

  • Delhi University

    • B.com program
    • 2003
  • South Delhi Polytechnic for women.

    • Diploma Fashion Designing and merchandising
    • 2003

Specialties

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