Born in Mexico City, Mexico, the 24th of August of 1983, I was raised in a middle-income catholic family living in a quiet mid class neighbourhood at the north of one of the biggest, most populated, most polluted and sadly most unsafe cities in the world. Since my early days I showed interest in objects, how they work and how they are built. I started developing my skills by experimentation, which in child terms means destroying toys or any kind of products that were hiding the secrets of function and purpose. Although I learnt not only by destroying but also by creating, sometimes amorphous hybrid figures made out of ripped of parts of some of my playing devices, but also sometimes from toys created for the purpose of generating sub-species of such objects. Too bad I had to settle for a non-official version of Lego, and not even mention sets Meccano, which in those times were completely unaffordable even for a middle income family. Nevertheless, I grew up, and along with time my experimentation techniques improved, leading to try the forbidden elixir of engineering. So I decided to study Mechanical Engineering. Soon I realized that the kind of abstraction used in such discipline was not what I was looking for. I needed something more practical, something where I could use more materials and less numbers. Industrial Design was –and still is– an undeveloped profession in my country –although it has developed in the last years– but it did not stop me from following my whimsy will. So I started my professional studies in the field. At the beginning the transition from and engineering into a more “arty” area was not easy, but with effort and constancy I managed to start mastering the necessary skills to practice the profession. In the course of time I’ve worked in several design projects, from University projects, professional paid ones, to personal enterprises such as guitar and guitar accessories building –my whims again– because professional life is not everything, I also enjoy several forms of art such as painting, dramaturgy, the 7th art, or more commonly called movies, and most of all music, being myself an autodidact guitar player and builder apprentice, I can only describe it that way because I consider that to build a couple of electric guitars only leaves me as an enthusiast. Along with arts I also procure to keep a healthy body by practicing some sports. I am especially fan of football, or soccer as it is called in the US, but I also practice individual activities such as jogging, squash and tennis. Finally my desire for progress brought me to the Netherlands to study a higher educational degree in one of the most recognized design faculties in Europe and the world, the Faculty of Industrial Design Engineering at Delft University of Technology. I chose to study the Master of Science in Integrated Product Design because somehow, my far in the past engineering background called me back. So in order to improve those skills that were left behind in some point in time, the IPD master was a great choice to do. Now I’ve done three projects corresponding with the master studies, and my next step is to finalize what was started one and a half years ago by realizing my graduation project, which I desire to be a great learning experience and that ends with a great product that can improve someone’s life in the near future.

Work Samples

  • Packaging

  • Healthcare

  • Toys

Work History

  • Graduate student

    • Tvilight BV
    • Apr 2013 - Present (2 years 1 month)

    Design of an integrated smart public lighting system

  • Product Designer

    • Envases Universales de Mexico
    • May 2010 - Jul 2011 (1 year 2 months)

    - Product design department set-up
    - Product design and development
    - Tooling design and development

  • Freelance Designer

    • Corners POP
    • Oct 2009 - Nov 2009 (1 month)

    - Point of purchase design for:
    - Samsung
    - Sony
    - Production supervision
    - In-site mounting

  • Field research volunteer

    • CEDAIN A.C.
    • Apr 2008 - Nov 2008 (7 months)

    - Social service
    - Craft-men/women database creation
    - Design fundamentals courses lecturer
    - Find new potential markets for local crafts
    - Design and development of new products


  • Delft University of Technology

    • Master of Science (M.Sc.) Integrated Product Design
    • 2011 - 2013
  • Universidad Autónoma Metropolitana

    • Bachelor of Arts (BA) Industrial and Product Design
    • 2003 - 2009
  • Universidad Autónoma Metropolitana

    • Certification Packaging Design
    • 2008 - 2008



Finalist in "Mexico City's taxi design" contest, 2008 Project "Cacto" published by, 2009 Relevant participant in "Electrolux Design Lab" design contest, 2008