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Product Designer
Thirsk, United Kingdom
Jul 2012 - Present (11 years 9 months)
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Product Manager & Designer
Karrimor Ltd
Aug 2010 - Jul 2012 (1 year 11 months)
Product Designer & Manager, Karrimor Ltd. — August 2010 - Present
Developing the camping equipment portfolio to elevate brand presence in an expanding market sector. Impelling quality and functionality to ensure products adhere to the history and expectation of the brand.
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Equipment Designer
Blacks Leisure Group
Nov 2006 - Aug 2010 (3 years 9 months)
In house product designer, developing own-brand rucksacks, tents, camping and outdoor equipment.
Drove innovation in the product range to maximize sales, profit and positive P.R. Managed the product development process from identification of trends, through to design, sampling and costing, to ensure finished samples were delivered for range selection for the UK’s largest outdoor retailer.
Gained extensive Far East travel experience liaising directly with manufacturers -Developed and maintained strong working relationship with the own brand supply base.
Product management from concept to delivery into DC, working alongside the buying team in order to adhere to the critical path.
Working on own-brands such as Blacks, Technicals and Eurohike, I also developed licensed products for a variety of independent brands including Berghaus, Karrimor, Ministry of Sound, Celia Birtwell and Zandra Rhodes.
Worked with the marketing dept on catalogue and marketing materials - Illustration and image editing in Blacks and Millets catalogues and in store POS.
Attended International trade and sourcing fairs to identify trends in aesthetic, product function and new opportunities.
Liaised with IP lawyers on Patent and European Registered Designs