The Gene Arthur Allcott Endowed Scholarship distributes scholarship awards annually to undergraduate students at SCAD Atlanta who are pursuing undergraduate degrees in fine arts. Award preference is given to painting students or to students working in cross-disciplinary fields. In addition to the scholarship, the endowed scholarship fund provides for a celebratory event where ‘Friends of Gene’ come together to celebrate art, promote the Gene Arthur Allcott Endowed Scholarship and honor the memory of Gene Allcott. The ‘Friends of Gene’ exhibition consist of an elite circle of scholarship winners, donors, Allcott family members, New York City trip participants, and friends — old and new — who have been touched by the legacy of the charismatic and much-beloved painter. This closed identity system utilizes an all-encompassing, holistic communication approach that integrates print, digital, social and environmental mediums to tell Gene Allcott’s story.
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friends of gene exhibition

The Gene Arthur Allcott Endowed Scholarship distributes scholarship awards annually to undergraduate students at SCAD Atlanta who are pursuing undergraduate degrees in fine arts. Award preference is given to painting students or to students working in cross-disciplinary fields.

In addition to the scholarship, the endowed scholarship fund provides for a celebratory event where ‘Friends of Gene’ come together to celebrate art, promote the Gene Arthur Allcott Endowed Scholarship and honor the memory of Gene Allcott. The ‘Friends of Gene’ exhibition consist of an elite circle of scholarship winners, donors, Allcott family members, New York City trip participants, and friends — old and new — who have been touched by the legacy of the charismatic and much-beloved painter.



project details

This closed identity system utilizes an all-encompassing, holistic communication approach that integrates print, digital, social and environmental mediums to tell Gene Allcott’s story.

Dean Ballas
VP/Creative Lead Atlanta, GA