id l package promotion - Funny icons, commonly found in Mr. Isley’s designs, are incorporated throughout the kit. Playing off of the circular Alexander Isley, Inc. logo, faces were developed. Character is introduced into the faces by incorporating the Alexander Isley Inc. logo as an eye or mouth. Mr. Isley’s wit is always present in his work. Portraying this wit, the faces in on the secret of the idea tool kit are winking.