Packaging, POP design, direction & strategy - Concept and design development for relaunch of shavers into unique blister packs using special inks and holographic foil substraights. Packaging proved to provide consumer with clear good, better, best product message which assisted in gaining 36% in brand awareness.
Packaging, POP design, direction & strategy - Led design direction and messaging for innovative shaver product. Package was one of the first UV jobs printed on plastic backed with holographic foil substraight.
Display created Big Box retailers for holiday season. Look and feel of shaver packaging was extended into the visual identity of the point of purchase and advertising materials which included flexographic printing with metallic inks to simulate the holographic foils on the shaver packaging. As the pallet shopped down, components were used as stand alone shelf displays, or easily replaced by pre-packed displays.
Stand alone shelf display for shavers. Component was from the pallet display, managed and printed at same time to amortize costs. The design and flexibility of the POP system won a printing award.
Packaging, POP design, direction & strategy - Concept and design for new packaging configuration to highlight new shaver design. Packaging design utilized a blister within a box, and components were interchangeable which allowed flexibility for unique skus and bilingual packaging needs.
Packaging, POP design, direction & strategy - Integrated visual strategy for packaging and product for "All That" product line geared towards "tween" market and above. Chose colors to appeal for a wide audience, including males for hair dryers.
Packaging, POP design, direction & strategy - Created high-res photo composite for use in ads, catalogs and other Rusk Sensories campaigns.
Packaging, POP design, direction & strategy - Award-winning packaging for personal care appliance launch highlighting patterns on hair dryers.
Dryadelic End Cap Display
Packaging, POP design, direction & strategy - Design development and visual strategy for hair appliance relaunch. Strong graphics and field of blue provided strong shelf presence
Rayovac Rechargeable Packaging System
Magic Mesh Packaging
gLike
Packaging