Shwocase.com is the Craig's List of commercial real estate. For a low monthly fee, brokers and property owners can advertise their available properties through the Showcase.com search engine. I worked closely with the marketing team at CoStar to devise and execute an ongoing campaign to launch, create awareness and generate business for the new service. The campaign included video, direct mail, HTML emails, web and print. Did it work? Showcase.com is the fastest-growing product in the company's history, now generating millions of dollars in subscription revenue.