Dennis Harrington
Communications Professional/Writer - B2B, B2C & Corporate Communications — Washington, DC
B2B Campaign - Showcase.com (CoStar)
Shwocase.com is the Craig's List of commercial real estate. For a low monthly fee, brokers and property owners can advertise their available properties through the Showcase.com search engine. I worked closely with the marketing team at CoStar to devise and execute an ongoing campaign to launch, create awareness and generate business for the new service. The campaign included video, direct mail, HTML emails, web and print. Did it work? Showcase.com is the fastest-growing product in the company's history, now generating millions of dollars in subscription revenue.
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The company spends heavily each month on pay-per-click ... which this market-versioned mailer dramatizes
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Showcase.com home page .... the search tool makes it easy for anyone to find the type, size and location of the commercial property they require
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Showcase.com website ... promo page for prospective subscribers
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Showcase.com web page
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Partial look at an oversized 12-page brochure dramatizing the Showcase.com marketplace
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Note the blimp
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It's everywhere ... even the ball field
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A look at a series of personalized postcards
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Showcase.com brochure cover
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One of 16 brochure pages highlighting product attributes
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