There are only so many ways you can juice-up a lead gen mailer, right? This mailer keeps the intrigue quotient high with high impact graphics and format. Opening the piece reveals a pretty cool diecut , creating instant involvement in the story. I worked with the art director to craft the design. The approach proved doubly-helpful because we were not only ID'ing prospects but also launching a new product for Agilent. So the splashy intro works well.