Dennis Harrington
Communications Professional/Writer - B2B, B2C & Corporate Communications — Washington, DC
B2B - Firehunter (Agilent Technologies)
There are only so many ways you can juice-up a lead gen mailer, right? This mailer keeps the intrigue quotient high with high impact graphics and format. Opening the piece reveals a pretty cool diecut , creating instant involvement in the story. I worked with the art director to craft the design. The approach proved doubly-helpful because we were not only ID'ing prospects but also launching a new product for Agilent. So the splashy intro works well.
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