Dennis Harrington
Communications Professional/Writer - B2B, B2C & Corporate Communications — Washington, DC
B2B: Retail Services Brochure
Program: Retail Services Brochure Situation: Client requested high-impact B2B brochure that moved away from previous copy-heavy approaches and aggressively projected service benefits to target audiences. Result: Elegant design, graphics and benefit-rich copy presentation plainly communicates unique selling proposition. The format now serves as the corporate template for all their service offerings.
Inside front cover: Forcefully presents the service's unique selling proposition and quickly substantiates the claim.
"Why this product?" High-level positioning presents macro view of the client's unmatched research service, establishing unquestioned credibility and market authority.
Typical market segment page: Benefits, benefits and more benefits tailored to the segment's unique information requirements.
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