Program: Hewlett Packard Thought Leadership Series
Situation: Winning the hearts and minds of intensely risk-adverse CIOs means they must be sold on many different levels, especially when sales...
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The opening portion of the comparatively brief white paper. What do I know about enterprise computing? Not so much. But I could say that about most B2B assignments. Research is the critical dimension to establish a tone, vocabulary and positioning that resonates with the target audience ... whether they are CIOs, investment managers or the mom next door.