Why do so many banks and financial institutions go direct? As evidenced here, because it generates profitable new accounts. This is just a small portion of the B2C financial services marketing I've written. From affinity cards to HELOCs, from car loans to business loans, I've helped market just about anything a bank can offer. Ping me if you'd like to see more or you'd like to have a market-tested copywriter work on your next assignment ... email@example.com.