Communications Professional/Writer - B2B, B2C & Corporate Communications — Washington, DC
Program: CEO Report Situation: The chief forum for the client's rank-and-file is periodic reports from senior leadership. This is an example of the CEO applauding the organization's staff for a recent string of successes. Result: Congratulations to staff from senior leadership is always a good thing and seldom happens enough. This client understands the power of a heartfelt pat on the back.