Sometimes you're called upon to sell an idea. A white paper, such as this one for Hewlett-Packard, is a powerful way to advance a marketer's value and burnish their credentials with key prospects and customers. Just for the record, I'm not an expert in COBOL transition strategies. But I am a skilled researcher and writer. This is a good example of empathizing with the reader's FUD factor (fear, uncertainty and doubt).and presenting the solution with worlds and concepts familiar with industry professionals. I'm accomplished in generating authoritative long-form copy such as white papers, brochures, video scripts, features and similar marketing communication.